CAT’s chief operaing officer Vincent Kok described SOTA eXchange as “the definitive one-stop-shop for the travel trade as it increases visibility and market penetration for travel packages”.

Another advantage is the module allows agents to conduct transactions safely using PayPal and other secure payment channels.

“The SOTA eXchange programme includes a margin calculator formula that enables trade buyers to assess, at a glance, potential profit gains from selling packages, hotel rooms and other products acquired online. It is designed to add value to every travel agent’s portfolio,” said Kok.

SOTA eXchange’s features and benefits include:

•  Ease of use

•  Instant access to inventory enables fast response time for agents dealing with customer enquiries

•  “Flag indicators” indicate fast selling packages

•  Icons indicate agents’ own packages, repackaged/resell packages at a glance.

•  Opportunities for expansion through new distribution channels

•  Ability to offer broader range of products to more destinations.

•  No inventory costs

•  Agents gain direct access to global sellers.

The new online marketplace has won backing from Nurfaisal Mohamed, managing director (Singapore) StayinRoom.com, a fast-expanding online travel business with roots in Australia, who believes that SOTA eXchange will boost the company’s inventory in certain markets.

“We joined the SOTA online revolution because, initially, we wanted to increase market penetration in Malaysia. SOTA eXchange will also help us to generate more business in other short and long haul markets,”  added Nurfaisal.