The  “Spot the Lumia”  consumer competition to celebrate the aircraft  “wrapping” requires participants to spot the Nokia Lumia either on the plane, outdoor, at Nokia retail or on TV, and upload the picture on to Nokia India Facebook page.

Photo: Nokia’s Prashant-Mani (left) Nokia with Jet Airways’ Manish Dureja

The 50 participants with the most innovative pictures will get to attend the Sky Party on January 20 – a two-hour extravaganza on board the Nokia Lumia Jet Airways flight. The aircraft will take off from Mumbai and will land back after the party.

The “wrapped” aircraft features the tile interface of the new Nokia Lumia smartphone on the aircraft’s windows, as well as its inside. The branding also lists the names of the Nokia employees responsible for this mammoth marketing initiative, acknowledging their contribution to the smartphne’s launch in India.

The Nokia Lumia Jet Airways aircraft has started its journey, flying  across destinations in India from January 1 until January 31.

The collaboration with Nokia is also to enhance the airline’s “The Amazing Everyday” Campaign

Manish Dureja, Jet Airways’ vice president, marketing, said the aircraft wrap was a unique media vehicle that leveraged the power of innovative brand communication and deliver value for money to brand managers across India.

Viral Oza, Nokia’s director- marketing, added the Nokia Lumia branded plane would not only brighten the days of Jet Airways’ passengers with its vivid colours, but has created a new marketing and consumer engagement benchmark.

• Photo courtesy of Jet Airways