The network comprises top regional publishers including OneIndia, ExpressIndia, The Malaysia Insider, Utusan Online, Travelific (NSTP) andSify, with an audience reach of 17% and 25% in Malaysia and Singapore respectively.  

Vikas Gulati, Sprice’s vice president, business development & marketing, Asia Pacific (pictured left), said the company’s focus on travel audiences allowed it to consolidate a targeted consumer base, which was a huge differentiator.

“Sophisticated targeting capabilities like destination targeting, search and site re-targeting have allowed us to understand travel planning and purchases better, hence reinstating our ability to deliver better ROI for our clients.”

He said this behaviour targeting capability is not only beneficial for marketers to reach out to specific customers, but has also been enhancing the experience of the travellers through value added information. 

Gulati said that the travel industry has seen significant increase in travel planning and purchasing taking place over the internet. However, the key for advertisers remains the ability to identify and capture these online consumers with relevant messages and improve campaign effectiveness, noted Gulati

Some of Sprice’s clients include Starwood, Malaysia Airlines, Singapore Tourism Board, AirAsia, Millennium Copthorne, Cebu Pacific and Amex. 

Tables 1, 2, 3 (below): comScore Media Metrix May 2011 ranked Sprice Travel Network among the top networks with the highest number of unique visitors and page impressions in Singapore, Malaysia and India. Other networks on the list were those, which catered to a more general audience.