Have you ever ask yourself this question? Should my hotel website use the verbiage Book Now, Search, Check Availability or Reserve on the reservations console Call-To-Action (CTA) button?” If you haven’t asked yourself that question, or a similar question, you could be missing out on an opportunity to drive incremental revenue for your property. Through Conversion Optimization Testing, our customer Magnolia Hotels was able to increase click-through on their reservations console button by 3% and their revenue per visit by 40% simply by changing the verbiage fromBook Now to Search.

You may be thinking, “Great, I will update the verbiage on my CTA to Search.” Not exactly. Other hoteliers have experienced the highest return with the verbiage Check Availability and Book Now. The challenge is that every hotel has a unique website and property experience, as well as a unique customer base. A strategy that works for your competitor may not work best for your hotel website and potential guests. Even the most experienced marketer in the industry cannot predict the user behavior on every hotelier’s website. The most accurate way to truly understand how to optimize your website traffic and increase your ROI is to test it!

At Sabre Hospitality Solutions, we offer a Conversion Optimization Testing service for our Digital Marketing clients. The service includes the strategic execution and analysis of A/B and multivariate tests using advanced technology, which is designed to maximize conversions and ROI for our hospitality clients. Tests are designed to evaluate how small, low cost changes can make dramatic improvements to conversions and website user engagement based on actual behavior of real customers. With the Conversion Optimization Testing service, Sabre Hospitality utilizes the test results and our industry expertise to provide data-backed website recommendations that align with your business goals.

Ask your Sabre Hospitality Account Manager about our Conversion Optimization Testing Service or contact us here. For more Website Strategy tips visit my Pinterest page.

• Kelsey Slater is Web Strategy Manager within Digital Marketing Services and strategizing Sabre Hospitality’s Conversion Optimization Testing service and Website Performace evalutions for customers. You can reach her at [email protected].