Wotif.com and ZUJI continue to rule the online travel space in Australia and Singapore respectively, while in Hong Kong Ctrip regained its #1 spot, displacing front-runner Jipiao.trip.taobao.com (See slides below for full details.)

Australia

• Wotif.com maintained its stronghold as the top online travel agency in Australia for the sixth month running with 13.21% share of visits, followed by Webjet Australia (12.18%) and Expedia Australia (9.46%).
• In the destination and accommodation category, TripAdvisor Australia (7.45%) returned to the top of the table in the month of September – having lost the position to Agoda.com (5.53%) for the first time this year in August.
• Qantas continues to lead the commercial airline space with 21.01% share of visits for the fourth consecutive month, with Jetstar (20.14%) trailing close behind.

Hong Kong

• The online travel scene in Hong Kong saw a dramatic turn of events as long-standing front-runner Jipiao.trip.taobao.com (4.64%) dropped four spots to fifth position. Ctrip.com (7.01%) finally regained its title as the top online travel agency, having lost it to the former since April.
• Agoda Hong Kong (18.47%) surpassed its counterpart Agoda.com (12.84%) to take the lead as the top destination and accommodation website for the first time, while previous favourite Yahoo! Travel Hong Kong (5.55%) remained in the third position for the second month.
• Cathay Pacific continues to reign supreme over the commercial airlines sector with 34.07% share of visits, way ahead of second-ranked AirAsia (5.78%).

Singapore

• ZUJI Singapore (9.38%) continued to keep lead as the top online travel agency in Singapore for the second month running, followed closely by Expedia Singapore (7.74%).
• Agoda.com continues to dominate the destination and accommodation scene in Singapore, claiming over a third of the visit share at 34.46%.
• Once again, the commercial airline sector remained unchanged, with budget carrier Tiger Airways (18.46%) leading the pack, followed by Jetstar (13.96%) and Singapore Airlines (13.19%).

Experian Hitwise Travel Data – September 2012