A new report from travel industry research authority PhoCusWright, created in partnership with global digital intelligence provider comScore, finds that travel is one of the country’s most popular Internet categories, and is growing fast.

PhoCusWright’s Australian Online Travel Traffic Report reveals that traffic to travel websites increased more than 30% year over year in 2010, compared to just 3% for all Internet traffic.

“Online travel is a mature Internet category in Australia, but it is also growing much more quickly than it is in similarly developed markets in North America,” says Douglas Quinby, senior director, research at PhoCusWright.

“Our new study with partner comScore is the first to delve deeply into the unique dynamics of online travel in Australia, looking at how Australians shop for travel across online travel agencies, supplier websites, destination guides and reviews, metasearch and more.”

PhoCusWright’s Australian Online Travel Traffic Report analyzes traffic volume, growth, cross-visitation and source/loss patterns across key travel subcategories, including online travel agencies, airlines, hotels, destination guides, traveler review websites and more. 

It is available as part of the  newly-launched PhoCusWright Research Subscription: Asia Pacific Edition.