The big three OTAs – Booking.com, Agoda and Traveloka – topped the STAAH Booking Engine’s list as the top online booking channels worldwide that brought the highest booking revenue to hotels in 2022.
The top 10 online booking channels across the world are ranked as above, by STAAH.
“The pandemic has evolved travellers’ booking behaviours and preferences. Our data indicates accommodation providers across the board are leveraging a combination of traditional and new channels to attract guests for a more holistic and dynamic distribution, guest booking and revenue strategy,” says Tony Howlett, CEO of STAAH Ltd.
Airbnb continues to be a strong contender in the accommodations sector especially with more traditional hotel businesses utilising its channel over recent years, showing the continued convergence of hotels and short-term rentals.
However, the OTAs are not just the ones racking in the hotel bookings. An increasing number of travellers are also making direct bookings on hotel websites.
For countries with reduced international travel over the past few years, STAAH’s data also reveals a higher preference among travellers for their own regional online channels.
For Malaysia, Traveloka, Tiket and MG Holidays are among the top. In the Philippines, it’s Ctrip and Hotelbeds. In Indonesia, it’s Traveloka and Booking.com.
The lists of top OTAs segregated by different countries are as follows:
Top OTAs preferred by travellers from Singapore in 2022
- Booking.com
- Trip.com
- Expedia
- Agoda
- Traveloka
- Tiket.com
- STAAH
- Hostelworld Group
- Hotelbeds
- MG Group
Top OTAs preferred by travellers from Malaysia in 2022
- Agoda
- Booking.com
- Trip.com
- Expedia
- Traveloka
- Tiket.com
- STAAH
- Hotelbeds
- Airbnb
- WebBeds
Top OTAs preferred by travellers from Indonesia in 2022
- Traveloka
- Booking.com
- Agoda
- Tiket.com
- Expedia
- Hotelbeds
- MG Group
- STAAH
- Trip.com
- Pegipegi
Top OTAs preferred by travellers from India in 2022
- GO-MMT
- Booking.com
- Agoda
- Expedia
- STAAH
- Travelguru
- Airbnb
- HRS
- EaseMyTrip.com
- Hotelbeds
Top OTAs preferred by travellers from Philippines in 2022
- Booking.com
- Agoda
- STAAH
- Expedia
- Trip.com
- Hotelbeds
- Airbnb
- Traveloka
- Tiket.com
- WebBeds
Source: Travel Weekly Asia
