Traveloka announced the record-breaking success of its EPIC Sale 2024, which attracted over 35 million customers and served millions in USD savings through its discounts, with the company calling it the most successful sales campaign in its history.
Established in Indonesia in 2012, Traveloka also operates in Thailand, Vietnam, Singapore, Malaysia, Australia, and the Philippines. The Traveloka app has been downloaded more than 130 million times and has over 40 million monthly active users, making it one of the most popular travel apps in the region.
The EPIC sale fueled a nearly two-fold increase in traffic in key markets, particularly Indonesia and Traveloka’s fastest-growing market, Malaysia.
This achievement was supported by collaboration with over 10,000 participating partners, including brands such as Malaysia Airlines, Accor, Archipelago International, and Hong Kong Disneyland, as well as tourism boards like the Hong Kong Tourism Board. Together, they offered a wide range of options to cater to every type of consumer.
“We are thrilled with the remarkable growth during Traveloka’s EPIC Sale, achieving a 127% increase in transactions,” said Su-Ann Lee, General Manager ASEAN at Etihad Airways.
Traveloka’s data reveals that credit card transactions saw a five-fold increase, with daily sales rising six-fold. These customers enjoyed up to 15% savings, with discounts reaching as much as US$740per transaction, making a case for the company’s strong partnerships with leading banks in the region.
Trends: What the EPIC Sale 2024 revealed about traveller preferences:
Beyond the numbers, EPIC Sale 2024 unveiled key insights into South-east Asian travel behaviors and preferences, providing a deeper understanding of what drives today’s travellers.
Here are the standout trends:
Top destinations and Southeast Asia’s most popular escapes
Traveloka’s EPIC Sale 2024 unveiled the region’s most sought-after destinations, with Japan, South Korea, and Hong Kong SAR consistently ranking among the top choices for millions of travellers.
Booking behavior: A blend of planning and spontaneity
EPIC Sale 2024 revealed two dominant booking behaviors: a surge in last-minute bookings and a strong preference for advance planning. 82% of travellers booked their trips 3-4 days in advance, indicating a growing demand for spontaneous, short-term travel.
Accommodation trends
During the EPIC Sale, travellers benefited from a range of discounted accommodation. Leisure travellers favored spacious rooms, business travellers prioritised functionality, and families opted for larger suites with family-friendly amenities. These varied preferences were crucial in filling rooms during traditionally slower periods, boosting occupancy and revenue across the region.
Family-friendly escapes lead the way
The EPIC Sale 2024 highlighted a significant shift toward family-friendly attractions, with bookings for theme parks and waterparks soaring by 70%. These destinations, offering a mix of thrills and relaxation, became top choices for adventure seekers of all ages. Popular attractions such as LEGOLAND Malaysia, Hong Kong Disneyland, and Resorts World Sentosa, saw bookings surge up to four times, highlighting the growing demand for family-oriented experiences.
“With the success of EPIC Sale 2024, Traveloka is more committed than ever to expanding our offerings and meeting the evolving needs of travelers,” said Caesar Indra, President of Traveloka. “Our goal is to make every journey memorable and accessible by providing a comprehensive selection of travel options at great prices. We extend our heartfelt thanks to our travel partners, banks, and dedicated employees, whose unwavering support and collaboration made this achievement possible.”
