Terms of the acquisition of the San Francisco-based company with a portfolio of three websites: NileGuide, 10Best, and Localyte and mobile apps focused on providing local expertise to travelers were not released.

The Nile Media sites specialize in producing content that travel information seekers need to plan their next trip, including top 10 must-see lists, fresh weekly articles from local writers, answers to travel questions from more than 100,000 global community members and tour guides, suggested trip itineraries, and original travel reporting and image galleries showcasing unique themes or events.

Nile Media adds over a million new travelers to the Travora Audience Platform of more than 26 million proven travel consumers.

“In a world of ad inventory commoditization and ‘manufactured context,’ Travora is moving in the opposite direction by delivering more authentic travel content experiences to our users and sponsors,” said Nan Forte, CEO of Travora Media.

She added that the acquisition, the first in a series of initiatives focused on transforming the digital travel consumer experience, brings the company “a complementary audience, a set of resources and a leadership team to our mission of bringing to new levels, trust and joy in travel.”

Josh Steinitz, CEO of Nile Media, will become a principal member of the executive team at Travora Media.
“With the new resources Travora brings, we can accelerate offering consumers access to quality content across all platforms enhanced by the most popular social and community conversations around travel. All this while delivering customized audiences and ad formats to meet the needs of today’s lifestyle marketers.”