TRIP.com, riding on the back of travel recovery in the rest of the world outside China, is reporting healthy growth in bookings in Europe and South-east Asia as well as strong app downloads, helped by its app-first strategy.
Apptopia, the app analysis firm, listed it as the 10th most downloaded OTA app globally in the first half of 2022. App installs from marketing channels grew to a total of 6.2 million downloads. In H1 2022, Trip.com app downloads saw double-digit growth compared to H2 2021.
Feng Han, marketing director at Trip.com, said: “This year, we have experienced an energised, organic recovery of the travel industry. Leveraging this trend, our teams have adopted a targeted and data-oriented approach in each market to encourage users to download the Trip.com app. We are delighted to see our young brand reach the top 10 most downloaded OTA apps globally for the first time ever.”
This year, Trip.com’s European sites saw an average monthly growth in traffic of around 10% between April and July. In Asia, countries and regions that have relaxed their travel restrictions have seen an impressive market performance, particularly those in South-east Asia. Overall in the APAC region, bookings on Trip.com increased by 21% in May and by a further 7.8% in June.
In the first quarter of this year, daily average content traffic on Trip.com increased by 80% YoY, whilst the content engagement rate on Trip.com grew by 115% YoY.
It also reported that in the first half of 2022, over 95% of calls made to Trip.com Group customer service (available in 19 languages) were picked up within 20 seconds, 99% of chats were responded to within 20 seconds and 92% of incidents were dealt with in a timely manner. In addition to this, of all incoming enquires, 88% of incidents were resolved on the first attempt.
The app is currently available in 24 languages in 39 countries and regions worldwide.
