TripAdvisor, the largest travel website in the world “with nearly half a billion unique visitors every month”, has launched its new homepage worldwide.
The idea behind the redesign is to give travellers searching for places to go or where to stay to discover recommendations from friends, family, publishers and influencers. They can then save and share ideas to plan and book their trip.
Travellers can also collaborate with others with a new feature, Trips. It allows them to save, organise, share and create lists or guides with their destination’s favourite hotels, restaurants and experiences.
TripAdvisor has signed on more than 1,000 publishers and influencers to provide content to the travel feed. Publishers include National Geographic and Time Out while among the influencers are Have Halal Will Travel and Our Better World.
Stephen Kaufer, TripAdvisor president and CEO, said the revamped website is now the traveller’s “go-to resource for travel”.
“The new TripAdvisor provides its members with great content from the people, brands and influencers they rely on for travel and in-destination advice before and during their trip. With the introduction of new voices to TripAdvisor, travellers can better plan their trips by easily finding their ideal hotel, experience or restaurant,” he added in a statement announcing the global launch.
The other new features are:
- Follow others they trust: In addition to friends and family members can follow more than 1,000 brands, publishers and social media influencers, with photos, videos, trip guides and articles from within the travel feed.
- Discover advice and recommendations: When a member logs in, the homepage transforms into a personalised feed of information based on who they follow. As a member searches for a specific destination the travel feed automatically surfaces relevant content from the global TripAdvisor community. Booking an experience or making a reservation for dinner from the suggested listing can be made directly without leaving the app or site.
- Create Trips: Members are now able to create and access Trips, which is a collaborative way to privately plan and share ideas with friends and family. Trips can also be made public and shared with the community to inspire and help others.
- See what friends and family recommend: Members are now able to find and follow their Facebook friends who are on TripAdvisor and see their reviews and ratings of hotels, experiences and restaurants as they use the site.
“This is just the beginning for TripAdvisor as we continue to work with the community to build the best experience for travellers worldwide,” added Kaufer. In the coming weeks we will welcome more brands and influencers to the travel feed and will allow members to upload and share videos and articles.”
• Featured image credit: lzf/iStock-Getty Images
