Virgin Atlantic, one of the UK’s leading long haul airlines, has seen an increase in its online bookings by more than 5% using email and on-site remarketing solutions from SaleCycle.
The behavioural marketing company said booking abandonment was a huge challenge for the airline industry, with over 80% of visitors leaving a site without completing their reservation.
“For companies like Virgin Atlantic, with millions of website visitors every month, this equates to a massive amount of potential revenue left on the table.”
Increaded online bookings for Virgin Atlantic with SaleCycle’s remarketing campaign.
It added that the airline “identified this challenge and approached SaleCycle to create an integrated on-site and email remarketing programme to help convert its web visitors into customers.”
The remarketing campaign engages customers before they leave the website, and enables Virgin Atlantic to send over 45,000 additional remarketing emails per year.
According to SalesCycle, “while an open rate of 59% is a great indicator of email engagement, the really eye-opening stat is the US$29 revenue that is generated from every single remarketing email Virgin Atlantic sends.”
Dominic Edmunds, SaleCycle’s CEO and founder, said the campaign was “a great example of combining cutting-edge technology and world class creative to improve the customer journey – something Virgin Atlantic is world renowned for consistently getting right.
• Watch the video on how SaleCycle helped Virgin Atlantic reconnect with their abandoned customers.
