“As global broadband connectivity continues to rise, online video viewing has taken off in a big way and has become a fully integrated component of the digital content experience,” said Dan Piech, comScore product manager for video.

Google sites, Youku and VEVO lead global online video rankings

Google sites led as the top global video property with 88.3 billion videos viewed during the month, or 43.8% of all videos watched globally. YouTube.com was the key driver of video viewing on these sites, accounting for more than 99% of videos watched.

China-based Youku was the second largest video property globally with 4.6 billion videos (2.3%). VEVO followed with  3.7 billion videos (1.8%).

About 2.6 billion videos were watched on Facebook.com (1.3%), followed by Japan-based Dwango Co. with 2.5 billion videos viewed (1.2%).

Canadians watch most videos, Turkey has highest video penetration

Viewers in Canada and the U.S. averaged the highest number of videos per viewer in October, at 303 videos and 286 videos respectively, UK 268 videos, Turkey and Germany 250 videos each.

Turkey has the highest video penetration with 93.6% of Internet users in the country participating in this activity. Canada followed with 90.9% of web users consuming videos.

Markets in Latin America showed lower overall engagement with online videos compared to their counterparts in other regions. Chile, Argentina, Brazil and Mexico have the highest penetration.