The Challenge, launched in August, asked 18-25 year olds across Asia to pitch their three best ideas on how travel could better engage with Generation Next to draw them into the industry as talent. 

Close to 100 entries were received from students across Asia. Three finalists were picked and each had to produce a five-minute video.

Mabel, 24, who is pursuing a Bachelor of Business Management, double majoring in Finance and Marketing, was selected the winner by a panel of judges which comprised industry leaders such as Abacus, Accor Asia Pacific, BCD Travel and STB. 

Among the judges’ comments: “Ideas were conveyed clearly and succinctly; creativity of pitch video was outstanding; ideas were creative, easy to understand and communicate and feasible to implement fairly quickly; and implementation of ideas will not affect operations and does not require high cost commitment and/or resource investment.”

Fu wins a cash prize of S$800 and internship opportunities with some of WITNext patrons. WITNext is the inspiration and mentoring initiative under Web In Travel. 

She also gets to attend an exclusive networking session with delegates of the Asia Travel Leaders Summit (ATLS) this week as well as enjoy free access to relevant TravelRave events such as the Singapore Experience Awards, ITB Asia and the Web in Travel Conference.

Read more on www.witnext.com.