WIT to hit the road with digital marketing and revenue management workshop
10/05/2013 by WiT

Web In Travel is going on the road to take a “Digital Marketing & Revenue Management: How To Grow Your Direct Business & Optimise Yields” workshop to Manila, Ho Chi Minh City, Kuala Lumpur and Siem Reap in June.

Sponsored by Infor EasyRMS, the half-day workshop will give an overview on how to optimize revenues and manage yields through our workshop, learn the latest online travel trends unfolding and how that’s impacting businesses, insights into social media, customer engagement and loyalty building.

Targeted primarily at hoteliers, the workshop, which is aimed at helping hoteliers increase business, manage revenues and optimize yields, will be free to attendees.

Stan van Roij

Experts joining WIT on this roadshow are Stan van Roij, Managing Director, Infor EasyRMS, provider of SaaS Revenue & Yield Management software and consulting services; Mario Jobbe, COO, Circos Brand Karma, a leading social media analytics and reputation management company; Bernard Quek, CEO, Global Hospitality Solutions, a provider of loyalty and social commerce solutions for independent, regional hotels; and Celia Jackson, Regional Sales Manager, SEA, Infor EasyRMS.

Said Yeoh Siew Hoon, editor and founder of WIT, who will be facilitating the workshop, “We’ve structured the workshop to give a broad understanding of what’s happening in the online travel world and how that’s impacting all businesses and then drill that into specific areas of action they can take such as social media, customer engagement and loyalty and revenue management to grow their business and enhance profits.

“We want to spread the learning as far and as wide as possible because the more people that appreciate what digital can do for their business, the better it is for the industry – we grow the market together and everyone benefits.”

Said van Roij, “ We are excited to partner with WIT and bring our knowledge and expertise in the area of Revenue Management in an effort to help hoteliers understand what revenue management is and how it will help grow the business.

“It is not enough to just focus on rooms revenue or even total revenue management, it is also becoming more and more important to select the right distribution channel at the right time. Automation of RM strategy deployment, and being able to instantly distribute strategies via upload interfaces from RM systems to distribution channels and CRS are becoming  indispensable in the hotel business.”

The dates and venues for the workshops are:

•  Manila:  June 10, 9am-1pm @ Sofitel Philippine Plaza Manila

•  Ho Chi Minh City: June 12, 9am-1pm @ Sofitel Saigon Plaza

•  Kuala Lumpur: June 13, 9am-1pm @ Novotel KL City Centre

•  Siem Reap: June 14, 2pm-6pm, Sofitel Angkor Phokeethra Golf & Spa Resort

Seats are limited, please register with [email protected]

BACK