Until September 30, 2011 the group’s Facebook friends are eligible to win 25,000 Frequent Flyer miles with one of the 19 Frequent Flyer partners of Worldhotels, and a two-night stay at one of its 450 unique hotels.

All they need to do is to submit their favourite travel experience and an image, and Worldhotels will then post the experiences on its Facebook page. The most popular submission, measured by the number of “likes” by users, will win the grand prize.

Roland Jegge, Worldhotels vice president Asia Pacific (pictured left), said, “Social media is one of the most significant emerging challenges for the hotel industry since the rise of the internet 15 years ago.”

He added that Worldhotels, with the uniqueness of each of its 450 hotels, aims to become the leading player in social media among all independent hotel groups.