The South African-based Travelstart has launched a service for location-based special deals on demand on the social app platform Yo, making it the first OTA to allow users to book directly within the Yo app.
Launched in 2014, Yo, the social app for iOS, Android and Windows phones, hit one million downloads two months after its unveiling and eventually reached number 3 in the iOS app store. 
“The real beauty of this made-for-mobile service is in its simplicity – there’s no typing needed. Users simply tap or double tap their way around the app – it’s a zero-character application and one of the simplest and most efficient communication tools in the world,” said Sergio Mello, head of innovation for the Capetown-based OTA.
“We are now listed in the Yo Index, a list of services that users who are in discovery mode can subscribe to for real time information – Travelstart is the first online travel agency to offer location based deals to book directly within the Yo app screen,” he said.
“In addition to Yo being a fun way to ping friends and share content with each other, the Yo app is also one of the most efficient ways to subscribe to Travelstart fare alerts that are location specific – just Yo us and receive instant deals tailored to where you are.”
“As a forerunner in travel technology we are happy to be Yo-ing. Our customers use a variety of channels to communicate and consume content, and with Yo Travelstart location-specific travel deals are just a tap or two away from them” said Mello. (SERGIOSTART on Yo)
