Being an OTA does not mean it’s all about numbers and transactions.
“To a traveller, going on holiday and planning a trip is about creating new, personal experiences,” say ZUJI’s CEO, Chua Hui-Wan (pictured above). “Delivering value at lowest price can only be effective if we target customers’ hearts with curated and inspiring content.”
With that in mind, ZUJI has re-branded itself with a new tagline, “Memories begin here”.
ZUJI Passport – the brand’s online content portal
To inspire customers to travel, ZUJI launched its new travel content segment – ZUJI Passport. Travel tips and unique travel stories are researched and written by ZUJI travel specialists.
Secrets of destinations are shared to excite users to travel as ZUJI aims to make a comeback in becoming the top brand recall name when Singaporeans think travel.
On the aspect of delivering value at lowest price, ZUJI is also launching its newest travel deals site, ZUJI Exclusives.
This will be available online on the Singapore site from Dec 4, 2014. Exclusively produced and negotiated travel deals with hand-picked suppliers mean that the deals available on this site are not available anywhere else in the market.
ZUJI Exclusives – bringing exclusive travel deals at great value to travellers
CEO of ZUJI Exclusives, Paul Ryan, says “Travel deal sites are not new to Singapore leisure travellers. ZUJI Exclusives differentiates itself from other by delivering guaranteed quality travel experiences at great prices.”
To further entice customers to use the new platform, ZUJI has taken on the challenge to guarantee the lowest prices to travellers – should anyone find the same offer for a lower price, ZUJI will issue them the trip for free.
Each purchase on ZUJI Exclusives also comes with a 21-Day “No Questions Asked Money-Back Guarantee”, where customers can get a complete refund if they are not entirely satisfied with the offering.
ZUJI Exclusives also pitches itself as a good platform for suppliers. “We can promise suppliers a distribution channel that is low risk but dynamic and powerful for them to grow their businesses,” say Ryan.
After a successful launch in Australia six months ago, ZUJI Exclusives will be concentrating on reaching out to travellers in Singapore in 2015. With 156% mobile penetration in Singapore and 87% of the population who own smartphones, ZUJI has taken the steps to ensure that they are easily accessible on mobile.
Their website has been revamped to maximise mobile responsiveness. Since the launch of its new site and ZUJI Passport, the company has noticed a unique trend of bookings being made on Mondays and Tuesdays during office hours.
