InterContinental Hotels Group (IHG) has unveiled “Build for Success”, which it describes “as an innovative online platform, created to enable faster, more efficient development of Holiday Inn and Holiday Inn Express hotels across the Asia, Middle East and Africa region (AMEA).”
IHG’s new online development tool – “Build For Success”.
The platform provides hotel owners and developers with the knowledge, tools and resources, as well as a complete overview of the end-to-end design and development process of the hotels.
IHG said in a media release that on the signing of a hotel management or franchise agreement, hotel owners and their teams can enjoy access to the platform that will help them to:
- understand the various stages involved in the development process, and get a bird’s eye view of the completed project.
- ensure their hotel design is consistent with guests’ expectations.
- reduce their design consultancy needs and corresponding costs.
- reduce their development and design risk.
- maximise revenue-generating space in the hotels.
- Increase speed to market.
Platform customisable to local market requirements.
According to IHG, the platform is created exclusively for use by its hotel owner and development partners, and is designed to be customisable to local market requirements.
“Owners can directly download design files and adapt drawings to their sites. This ensures consistent brand standards across hotels whilst allowing room for adaptation to the needs of specific locations across the region.” it added.
The platform contains three main components:
- The Guide: The tool begins with an introduction to IHG and the Holiday Inn brand family, as well as the design principles and design model of the brands. This section also features an interactive deep dive into the design direction for architecture, and the interior design of public areas and guestrooms.
- The Roadmap: This section shows the path to success. It defines the key roles in the design and build of a hotel and details the tasks and responsibilities for team members at every stage of development.
- The Base: This section houses the full suite of technical files and reference materials developers will need to successfully bring a Holiday Inn or Holiday Inn Express hotel to life.
Khirstie Myles, IHG’s vice president, design and engineering, AMEA, said the Holiday Inn brand family currently accounts for over 60% of the groups’ development pipeline in AMEA, with about 90 hotels due to open in the next three to five years.”
“The Build for Success model is our solution to developing even better quality hotels under both brands and will help ensure our hotels open on time without sacrificing quality,” she added.
