Summary cos I know your attention is also a commodity and I am but a commodity supplier these days.

So here are this morning’s coffee beans.

1. Hail the cloud. It will empower entrepreneurs everywhere, allow small businesses to scale and create even more fragmentation of the industry. Now everyone can fly – well, remember, 70% of start-ups fail except these days, the crash and burn rate will be higher cos more people will be doing it.

2. Think mobile first, especially for markets in Asia.

3. Think platform-specific strategy – go-jek.com in Indonesia, a bike delivery service, works purely on Twitter.

4. Old people like iPads – remember that when you are thinking of who your customers are and what devices they use and hence how you should design your user interface. – David Kadavy, author of “Design for Hackers”, said that.

5. Women like cute, personality – Cubie, a Taiwan-born free messenger app that allows you to draw something funny while chatting, is aimed at 18-35 year old women. It’s the number one free app in Singapore, Malaysia, Thailand, Bahrain and the top Social Networking app in Taiwan, Hong Kong, Macau, and Kuwait. Cjin Cheng, founder, sees a future of a “different app for a different emotion”.

6. Ignore women at your peril. They are lead adopters in mobile phone usage, social network platforms, e-readers, text messaging. So hire more women in your teams so they can engage with women customers.

7. Be as annoying as possible to find out who your user is – users who you think like your bullshit and users who actually like the shit. People like free shit, said Brian Wong, founder of Kiip.

8. Do not pander to the vocal minority.

9. When you start a business, assume everything will go wrong. And oh yes, don’t hire people with kids. This from Brian Wong, who at 21, is a kid himself and therefore can say that. People with kids have to behave like they have no kids and if your spouse says no, don’t do it.

10. On your start-up team, hire generalists – smart people who believe in your idea rather than those who want an Instagram moment.

11. Advice to start-ups from James Chan of Neoteny Labs, an early stage fund focused on consumer Internet start-ups in Asia and the Middle East – make a difference in distribution, think secondary cities, emerging markets have potential for small devices, mobile-only services.

12. There’s lots of investors sniffing around the digital space – lots of money coming in from the US and particularly Europe. But make sure you pick the right investor. You need to find the right partner to make the journey with you.

13. People in Asia love the Samsung Galaxy Note. “They walk around with this giant phone and think they look cool,” said Kiip’s Brian.

14. Travel’s a hot category – I saw more of a travel presence this year than last. But more of that for the next blog cos I know your attention’s gone.