Sabre Corporation has launched the Sabre Innovation Hub, a new online community site to share prototypes and some of its latest innovations with the travel industry.
Accessible on Sabre.com, the platform highlights new and innovative prototypes and gives customers, developers, and other travel industry stakeholders a forum to provide feedback on the concepts presented.

Sabre Innovation Hub shares latest innovations with the travel industry. (Image credit: pichet_w/iStock)
To make these new ideas available to the public in real-time, the hub showcases some of the solutions Sabre is exploring to improve travel through advanced decision support and leveraging the latest technologies. It includes a survey on each interaction to gather visitor feedback.
“The creation of this hub is part of an increased focus on providing insight into how technology is evolving in ways that helps the travel industry transform from today’s operations to tomorrow’s industry needs,” the company said in a media release.
Some of the concepts featured on the site include:
Preference Based Shopping – This new Preference Driven Air Shopping prototype gives travellers a more personalised shopping experience by using a trade-off algorithm that determines the best itinerary for the customer. This application uses intelligence from past shopping patterns and customer preferences to deliver a more refined, personalised set of search results. The traveller can then compare the itineraries and make new selections, and the application will yield new results that continue to grow in relevance over time.
Hotel Insta-Search – The hotel shopping prototype allows users to search both property amenities and room type all in an easy-to–read, searchable map. The application supports calendar shopping. While still conceptual, this application could allow travellers to zoom in and out of the map while automatically identifying properties that meet their pre- selected preferences such as specific neighborhood, proximity to a landmark, room rate and type, free wireless in rooms, free parking, free breakfast and more.
Strategic Fare Optimiser –This is a new advanced decision support tool, which helps airlines evaluate fare structures in markets based on stated goals and a range of scenarios. The end result is a pricing solution that is more in tune with the changing marketplace as well as consumer buying patterns.
“Our investment in the Sabre Innovation Hub is driven by our commitment to create an open dialogue and transparent collaboration with customers, developers and other stakeholders,” said Ben Vinod, chief scientist and senior vice president of research at Sabre.
“The Sabre Innovation Hub is a way for people to experience the next wave of travel technology concepts as they are happening and before they are even fully developed. Because it is an open community, we hope to give potential partners and customers greater insights into what Sabre is developing for the future,” he added.
Sabre plans to add new concepts and prototypes to the hub.
The company said registered visitors could interact with these concepts, and provide feedback on their usefulness.