The Heritage Race is headed to Melbourne this May, after making runs in Singapore, Bangkok and Kuching.
The first to be held in Australia, the race aims to unearth local stories for good while doing good at the same time. This event will support and raise funds for Orange Sky Laundry and Shower who provides free laundry and shower to the homeless in the city of Melbourne.
The event presents Coffee and Culture as its theme and will take place on 28 May 2017 at 10am. Registration is open to all walks of life and participants are to form teams of two to six for the race. There are special packages for family with children under 12 years of age.
The Heritage Race is founded by travel guru and Web in Travel founder, Siew Hoon Yeoh who is passionate about raising awareness of local heritage among travel professionals and local. The first Heritage Race started in Singapore and has since gone to Bangkok and Kuching in Borneo.
Melbourne’s coffee culture will be featured.
The teams will try to find 12 coffee and culture related stops within the city where participants will unlock the clues and complete challenges in order to get a stamp from the station marshals. Teams who complete all challenges are eligible for a winner’s draw where they can win cash prizes. Social influencers amongst the participants will be recognised with novelty prizes for the ‘Most Social’ and ‘Best Dressed Team’.
The race route is curated by Localing Private Experiences Melbourne, and supported by Visit Victoria and City of Melbourne and online media Travel Weekly and Web In Travel. The race trail pays homage to Melbourne’s strong coffee culture and to the iconic elements that has shaped the city to be what it is today.
Through this race, organiser Approach Events & Consulting hopes to continually increase awareness of Melbourne’s rich heritage and at the same time give back to the local community.
The Heritage Race was the brainchild of Web In Travel (WIT)’s founder Siew Hoon Yeoh as a way to galvanise the travel industry behind heritage, local stories and local communities for a good cause.
The idea behind the event is for participants to uncover local stories in local neighbourhoods anywhere in the world in a two-hour race format. It can be organised by local travel industry champions and adapted to any local environment or theme, and support any local charity that is identified by local organisers.
The inaugural race was launched in Singapore in June 2014, and has since been held in Bangkok and Kuching in Borneo.
For more details on the race, registration and advertising opportunities, please visit www.heritagerace.com and http://heritageraceinmelb.wixsite.com/official. Contact: Laihar Chiu, Approach Events & Consulting at +61 431 700 226
or [email protected]
