Two Hong Kong-based iconic hotel brands – Niccolo Hotels and Marco Polo Hotels are, from today (June 6), officially grouped as ‘Wharf Hotels’ under Wharf Hotels Management Limited, the management company for the hotel group.
“This marks an exciting new chapter in the company’s evolution, with Wharf Hotels as the trading name for Wharf Hotels Management Limited,” the company said when announcing the new identity for the two hotel brands.
Niccolo is now under the Wharf Hotels’ umbrella.
According to Wharf Hotels, the new name “allows for differentiated and defined strategies to be developed for both brands” in line with its vision to expand its footprint in Asia Pacific.
The naming convention for Niccolo and Marco Polo operating hotels will remain unchanged.
Wharf Hotels will be a business entity for usage in corporate contracting, development, talent and other business-to-business platforms.
Jennifer Cronin: “Wharf Hotels, a unique management identity.”
“Wharf Hotels is a unique management identity for Niccolo and Marco Polo Hotels, which allows us to further strengthen the positioning of our brands and explore new development opportunities,” said Dr Jennifer Cronin, president of Wharf Hotels.
“Marco Polo Hotels are already well established in the region while our new brand, Niccolo Hotels, inspired by contemporary urban chic luxury, will increase from one to five hotels within the next 18 months as we continue to secure new opportunities in the pipeline”, she added.
Wharf Hotels, headquartered in Hong Kong, is a subsidiary of The Wharf (Holdings) Limited. It currently manages 14 hotels in China, Hong Kong and the Philippines under the legacy brand, Marco Polo Hotels, and the new luxury brand, Niccolo Hotels. Another four hotels are currently under development, which will bring the portfolio to 18 hotels.
