The Heritage Tourism Brands group of Hong Kong has produced a video, featuring the song “Touch of Love” donated by local star Jacky Cheung, to send a message of love to its people as their city emerges from the coronavirus crisis.
The group comprises luxury hotel brands such as Harilela Hotels, The Langham Hotels & Resorts, Mandarin Oriental Hotel Group, Shangri-La Hotels & Resorts, Swire Hotels, The Peninsula Hotels and Wharf Hotels.
Dr Jennifer Cronin, president of Wharf Hotels and chair of Heritage Tourism Brands, said, “Our group, which also includes Cathay Pacific, decided to come together at a time of unprecedented crisis for the travel industry in Hong Kong in the second half of 2019.
“We all come together from different backgrounds but we are all hoteliers who share a great love and passion for Hong Kong. It is our desire to do whatever is in our power to revive Hong Kong tourism, at home and overseas, at the appropriate time and when people feel safe again. Heritage Tourism Brands, hoteliers, Hong Kong,Touch of Love, Jacky Cheung, coronavirus, “We all come together from different backgrounds but we are all hoteliers who share a great love and passion for Hong Kong. It is our desire to do whatever is in our power to revive Hong Kong tourism, at home and overseas, at the appropriate time and when people feel safe again.
“We felt it was time to take fast action, not as competitors, but as a joint force in the private sector, with a common objective which is to restore confidence in the vibrancy and stability of our home, Hong Kong. Now, as we emerge from Covid-19, this objective is even more relevant.”
As a first step, the video is aimed at inspiring local Hong Kong people with the objective of showcasing the city in all its beauty and diversity, to encourage people to enjoy their home and appreciate what makes it unique.
“Hong Kong is one of the most beautiful cities in the world with incredible scenery – from mountains, country parks, city skylines and beaches. It is an efficient and dynamic world class city, yet has spectacular natural beauty and we wanted to put together a video that portrays the city in its best light,” said Dr Cronin.
“We recognise that people cannot travel yet, and they may not wish to travel for the next few months, and therefore our objective is to bring the city together and highlight the amazing attractions that we can enjoy on our own doorstep.”
