GetYourGuide, the global marketplace for travel experiences, and the Singapore Tourism Board (STB), have signed a two-year Memorandum of Understanding (MoU) to strengthen the development, distribution and promotion of Singapore’s diverse tourism tours and experiences to travelers around the world.
The MoU was signed at GetYourGuide’s Berlin headquarters by Johannes Reck, CEO and co-founder of GetYourGuide and Melissa Ow, Chief Executive of STB.
The partnership will leverage GetYourGuide’s deep understanding of traveler needs and insights to build a good supply of quality tours and experiences and drive more tourist consumption and spending in Singapore. It is structured around three key areas:
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Market Insights: GetYourGuide and STB will share insights into traveler preferences and demand to identify opportunities to enhance Singapore’s tourism experiences and better meet the needs of international visitors.
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Co-ideation: Both parties will work with tourism stakeholders and experience providers to identify and develop new or enhanced Singapore experiences that reflect evolving traveler interests and broaden the range of experiences available to visitors.
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Joint marketing: Both parties will explore joint marketing initiatives to raise the visibility of Singapore’s tourism experiences and inspire travelers to discover more of what the destination has to offer.
Notably, the agreement marks GetYourGuide’s first international destination marketing partnership with a national tourism board outside Germany, where the company is based, underscoring the strategic importance of Singapore’s standing as a premier destination amidst GetYourGuide’s growth in the region.
“At GetYourGuide, we look forward to connecting Singapore’s attractions and experience providers with global travelers looking to discover the best of what a destination has to offer,” said Johannes Reck. “We’re proud to bring more visibility to Singapore’s best things to do to the world,” said Reck.
GetYourGuide Chief Executive Officer and Co-Founder Johannes Reck and Singapore Tourism Board Chief Executive Melissa Ow.
“Visitors today increasingly seek experiences that are meaningful and memorable, and Singapore has so much to offer on that front. This MoU with GetYourGuide gives us a powerful channel to reach global travelers while creating opportunities for our tourism businesses to grow their international reach. We look forward to welcoming more travelers to discover what makes Singapore truly special,” said Melissa Ow, Chief Executive, Singapore Tourism Board.
