D-EDGE has launched MediaGenius, which it described as “the first multi-digital media platform” and “the first platform of its kind in the market”, for hotels to drive direct bookings.
Announcing the new platform in a media statement D-EDGE said a hotelier using MediaGenius can develop personalised campaigns for each media in real-time from the intuitive and straightforward interface.
All digital campaigns – metasearch, adwords, retargeting, display and social – are available through a single access, it added.
MediaGenius is also a reporting platform, and the user can check the return on investment for each campaign and the performance per keyword. It also offers a unique attribution system that enables each booking to be allocated to a specific channel, which optimises campaign costs.
“MediaGenius is a game-changer in terms of digital campaign management for hotels. In a context where hoteliers need to optimise their occupancy rate after tough months, well-targeted campaigns – especially in the domestic market or in a few well-identified markets – prove to offer excellent results,” said Jean-Louis Boss, chief digital officer of D-EDGE Hospitality Solutions.
He added that the company is offering hotels a free licence fee for the first three months “so that they can enjoy the benefits without having to bear the cost.”
MediaGenius is fully integrated with D-EDGE CRS, and is also compatible with all CRS on the market.
Watch the MediaGenius video here.
• Featured image credit: KevinAlexanderGeorge/Getty Images
