Yanolja Cloud names David Peller as EVP, launches into f&b with Gusto X
13/06/2022 by WiT

YANOLJA Cloud, the Software-as-a-Service company owned by South Korea’s Yanolja, continues its expansion with the appointment of a global senior leader and a joint venture in the f&b sector.

It has appointed David Peller, formerly managing director, travel and hospitality, Amazon Web Services, as the incoming Executive Vice President of Yanojla Cloud, to be based in Singapore. Peller leaves AWS after five years of building up the travel and hospitality sector for the cloud giant.

David Peller: “Building a global organisation with a global mindset to enable sustainable global expansion.”

In a statement on LinkedIn last week, Jongyoon Kim, CEO of Yanolja and Yanojla Cloud, said Yanolja Cloud’s segment revenue grew by 223% year on year in the first quarter of this year and sales were expanding to South-east Asia, India, Africa as well as North America.

“We are building a global organisation with a global mindset to enable sustainable global expansion. David Peller … is a senior leader with more understanding of cloud digital technologies and the travel and hospitality sectors than anyone else.”

The statement said Peller, whose career has also included stints at Booking.com as well as Google, will lead the global business “working together to achieve his vision of digitising superapps and services”.

Kim stated that Yanolja Cloud solution business, which digitises spaces and distributes digitised information globally, is expanding to accommodation, leisure facilities, F&B (restaurants), golf courses and residential.

In tandem this week, it announced the launch of a global food tech solution joint venture named “Gusto X”, with BlueBasket, the food distribution company based in Singapore.

Yeojin Kim, CEO of BlueBasket, will lead the new joint venture which wants to introduce “innovational technologies” to the food industry in South-east Asia.

Gusto X will build on the SaaS Yanolja F&B Solution which covers tools such as store operation, reservation, consumer management. The idea is to digitise restaurants and f&b distribution chains, most of which are still operating offline. It will also support

“Gusto X will offer a brand-new F&B experience to global consumers,” said BlueBasket’s Yeojin Kim. “We will create a new global F&B value chain that combines SaaS solution technology and experience, and plan to lead the South-east Asian F&B market starting from Singapore.”

Jongyoon said, “Gusto X represents Yanolja Cloud’s aspiration to expand its SaaS solution to the global FoodTech industry. With Gusto X and Yanolja F&B Solution, we would like to keep accelerating the strategic partnerships and investments to complete the digital ecosystem of the global F&B industry.”

Featured image: Getty Images

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