Go City will deliver a range of global marketing activities to promote the destination, specifically the US and UK
Attraction pass company Go City has signed a multi-year partnership with Mandai Wildlife Group, the steward of Mandai Wildlife Reserve, a popular wildlife and nature destination in Singapore.
Go City has been fairly active in forming new collaborations, especially in Singapore and the wider APAC region. Just recently, Go City announced a partnership with GlobalTix, a key reservation and distribution platform in the region. The aim of the deal is to provide integrated experiences for Go City customers, agents and operators and was the company’s way of tackling a fragmented market.
Go City’s partnership with Mandai Wildlife seems to be working on a similar premise – to create a smoother ‘tours and attractions’ booking experience for the customer, while increasing visibility for both entities.
Jon Owen, CEO of Go City added, “We see a massive opportunity to grow that experience offering in APAC. We’re thrilled to partner with Mandai to draw more travelers to Singapore, and we’re confident that this partnership is a strong start to what we know will be an incredible year in the destination.”
Ms. Jean Choi, Chief of Sales & Marketing at Mandai Wildlife Group, and Jon Owen, CEO of Go City
Go City was identified as a partner for this collaboration due to the company’s strength in marketing to long-haul travelers. With products in 30+ countries around the world, and a growing presence in APAC with products in Singapore, Seoul, Bangkok and Sydney, the company’s global reach provides unique ways to target and market to the long-haul traveler.
The mutually beneficial partnership will leverage Go City’s global reach and appetite for expansion in APAC to drive visitors to Mandai Wildlife Reserve.
As for Mandai Wildlife Group, the company operates popular wildlife parks including Singapore Zoo, Night Safari and River Wonders – all renowned in their own right – and the upcoming Bird Paradise, set to open in the second quarter of the year. The group is also driving an exciting rejuvenation project at Mandai Wildlife Reserve that will integrate five wildlife parks with distinctive nature-based experiences, green public spaces and an eco-friendly resort.
It’s worth nothing that Singapore Zoo, let alone Night Safari and its other wildlife attractions, ranks within the Top 5 zoos in the world. The Zoo is famous for its ethical handling of animals in captivity, which falls in line with rising trends of sustainable travel and tourists making more eco-conscious choices on their trips.
Under the partnership, Go City will deliver a range of global marketing activities to promote the destination, specifically the US and UK. Mandai Wildlife Group will also work with Go City on an Application Programming Interface (API) that aims to enhance the overall experience and ensure the park visits are seamless for travelers.
“Go City is betting big on the APAC region, with team expansion, new product launches, and long-term partnerships with major players in the region, like Mandai. We’re so excited for what this partnership will mean for our APAC customers and visitors”, said Baidi, Li, SVP of Commercial (APAC) at Go City
Ms. Jean Choi, Chief of Sales & Marketing, Mandai Wildlife Group explained, “Since the return of travel to Singapore in 2022, we have seen an overall positive recovery from markets like the United States, United Kingdom, and Australia. Go City has been a key partner in helping us drive visitors from these markets to our parks.”
