Company reports more than double growth for three quarters in a row
Quantifying a country’s recovery in regard to travel and hospitality can be complicated, but a good indicator seems to be in the positive results reported by key players in the region.
As such, Klook, a prominent player in Thailand’s travel space, recently shared that it is seeing robust recovery in the country with significant growth that has more than doubled for three consecutive quarters, underscoring the company’s momentum in driving Thailand’s tourism resurgence.
With travel restrictions a thing of the past and borders fully reopened, Klook also shared that travel interest to Thailand as a destination continues to grow rapidly – as one of the top three most visited destinations for the brand globally. The company also observed a 30% increase in average traveler spend for experiences in 2023 compared to pre-Covid times, signaling that travelers are willing to spend more for authentic and meaningful experiences in Thailand.
Not to miss a good growth wave, Klook is also moving ahead with a first-of-its-kind multi-market partnership with the Tourism Authority of Thailand (TAT). Called ‘Let Your Journey Be Thai’, the partnership aims to drive more visitorship from key markets to Thailand and showcase the best of Thailand’s experiences.
Targeting free and independent (FIT) millennials, the campaign will cover seven markets including the likes of Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore and Taiwan.
And, by leveraging the brand’s digital capabilities and presence in the region, Klook will create and amplify digital content centered around Thailand’s tourism offerings to capture new audiences. This will highlight two important elements of Thai tourism namely Thailand’s 5F Soft Power foundations (Food, Film, Festival, Fight and Fashion) and the value of meaningful travel experiences. This includes key festivals such as Songkran, highly-rated restaurants, and Thai boxing.
As an official partner of TAT’s “Visit Thailand Year: Amazing New Chapters”, Klook is also contributing towards TAT’s objectives of boosting tourist arrivals in 2023, ensuring tourists are able to experience many different aspects of Thailand through its platform.
“Klook’s exceptional growth in Thailand, a key destination for us, reflects the importance of travel and the value it delivers to the Thai economy,” said Eric Gnock Fah, COO & Co-Founder, Klook. ”We are thrilled to be a part of Thailand’s ongoing efforts to inspire tourists and champion meaningful travel. We are committed to our goal of attracting millions of arrivals to Thailand, and we look forward to showcasing the best of Thailand to travelers everywhere.”
