“It is the only tool allowing the quantification of the quality of a location.”
“Data” became a household word over the pandemic after many businesses turned to data insights to help them navigate the crisis. The travel and hospitality space was no different. But the value of data has been known to businesses for a long time – good insights, often powered by Artificial Intelligence, help companies anticipate changes in consumer behaviour, prepare for peak seasons, and even choose new locations to expand.
As such, SpotQuest has launched a new location intelligence platform for hotels and restaurants. According to the company’s official statement, the new tool provides detailed and actionable insights in a fraction of the time it currently takes travel professionals to gather the data.
SpotQuest is a Singapore-based tech company that’s addressing a few industry pain points, especially in the way location intelligence is served and consumed in travel and hospitality. The company collects and curates relevant location data points to provide actionable insights in an effort to enable confident and informed business decision making for hotels, restaurants and travel intermediaries.
According to founders Hannes Bos, a seasoned player in the hospitality scene, and Sachin Chauhan, a tech innovator, the new platform also automates location assessments, delivering detailed intelligence for hotel chains and restaurateurs.
“Having worked in the industry for 20+ years with leading hotel brands and travel industry tech giants, I was unable to find one resource that could combine all the data, analysis and insights that are needed to make informed decisions. So, I decided to create one: an automated solution combining market information and detailed competitive landscape that no other source can provide,” says Hannes.
“SpotQuest is the most advanced platform combining automation and speed with depth of insights. It is the only tool allowing the quantification of the quality of a location,” says Sachin.
Another key element of SpotQuest’s new tool is its accessibility, which it says is intuitive and easily accessible to all professionals. Using unique data points at micro-neighbourhood levels, SpotQuest delivers insights in a simplified format incorporating visualisations through customised maps and tables. The company also emphasises that the tool reduces manual work and room for error.
The platform also bridges the gap of other tools by providing data that is relevant to the business with actionable insights. This global visualization tool allows comparisons across all brands and provides 360° location intelligence in real time. Users are then able to customise the filters and point of interest data based on local demand drivers such as landmarks, offices, restaurants, nightlife etc, to stay ahead of the competition.
As far as target markets are concerned, SpotQuest is aimed at commercial teams, hotel chains, and consultancy firms, supporting commercial performance reviews and (re)positioning initiatives, benchmarking, yearly budgeting and business planning. For development teams, SpotQuest provides feasibility studies for existing or new locations and access to a recommended micro-location list by value opportunity.
SpotQuest also provides restaurateurs and Food and Beverage professionals with an assessment of millions of data points for restaurant locations and menus, from all around the world.
The company’s official statement also clues us in on upcoming releases.
SpotQuest’s B2B innovation will be followed by the launch, later this year, of a travel map that uses the same location intelligence technology, meaning this “AI powered travel concierge” will answer all travel questions, combining search engine, location map and travel recommendation sites – all in one place.
