The Singapore Tourism Board (STB) and Expedia Group, one of the world’s largest travel technology companies, have signed a multi-faceted Memorandum of Understanding (MoU), marking a significant step towards advancing tourism development.
In a private ceremony, STB’s Assistant Chief Executive, International Group, Juliana Kua, and Expedia Group’s Greg Schulze, Chief Commercial Officer, exchanged documents of mutual support and commitment for a strategic partnership.
STB’s Juliana Kua and Expedia Group’s Greg Schulze at the MoU signing in Singapore
Aimed at bolstering STB’s forecast of 15 to 16.5 million tourist arrivals and S$27.5 to S$29 billion in tourist spending and enhancing Singapore’s tourism landscape, the multi-year partnership will see both organisations collaborating in three strategic initiatives:
- Joint marketing campaign: Both parties will embark on an Expedia Group Media Solutions global marketing campaign aimed at increasing visitor arrivals and expenditure while promoting Singapore’s unique and captivating tourism experiences across key international markets.
- Leveraging Expedia Group’s transformative technology: By leveraging Expedia Group’s technology, STB will partner Expedia Group to spearhead innovative approaches to engage travellers and enrich their Singapore experience.
- Supporting Singapore’s Travel Industry: Both parties will explore ways to enhance the distribution and marketing of Singapore as a destination through collaboration with tourism partners and initiatives to share knowledge and resources.
“Expedia Group is proud to once again join forces with the Singapore Tourism Board in our mutual goal of enhancing travel experiences for both new and returning visitors to Singapore. This partnership allows us to leverage our industry-leading travel media network backed by our robust first-party data to bring the world to Singapore,” said Schulze.
“We are delighted to embark on a strategic partnership with Expedia Group as collaborating with like-minded partners is integral to STB’s approach to destination promotion. Expedia Group’s innovative technology and our combined marketing initiatives will strengthen our engagement with travellers and increase destination mindshare, which will in turn drive visitor arrivals and spending,” added Kua.
