When you get to the ripe young age of 20, you’re bound to collect lots of stories – not only about the past but lessons for the future.
As WiT marks its 20th year in 2025, we turn the spotlight on our community, our tribe pioneers and leaders, to tell their stories and share their views on the evolution of online travel and technology.
We ask them to look back on the past and their early days, reflect on the present and why this moment is pivotal for online travel and get them to imagine the future, the next 20.
This special WiT Studio series, “Conversations On Turning 20”, is the collective story of WiT.
As a Chinese saying goes, 以古为鉴，可以知兴替
“By using history as a mirror, one can understand the rise and fall of things.”
Episode 6: Jacinta Lim, CEO & Co-founder, Seek Sophie
As a relative newbie to the industry, entering travel only in 2018, Jacinta Lim brings a different perspective to the story of online travel in Asia. She and her co-founder, Lina Gedvilaite, both millennials, are creating something for their generation with Seek Sophie.
They want to build a marketplace that promises to “uncover the unexpected” by offering unusual, local experiences, sought after by their generation and they bring a conviction and purpose to their business that is both idealistic and admirable.
They want to build Seek Sophie into the “Patagonia of travel” by embracing and living the values of the outdoor apparel company whose founder Yvon Chouinard has declared that “Earth is our only shareholder”.
Said Lim in an earlier interview with WiT, “Ultimately our vision is to become the Patagonia of travel – to build a successful business with positive impact. We’ve been doubling year-on-year on average and are currently at eight figures of sales. Our goal is to get to (and exceed) 100m in sales by 2028.”
She knows it will be a tough balance to strike between growth and holding true to the mission of positive impact.
This is her perspective.
