New APIs for car, activities, insurance, and air unlock end-to-end trip packaging for B2B partners, while the new Reservation Management API saves hotels an estimated 8 million hours and $120 million in annual operational costs
Expedia Group announced a major expansion of its B2B technology platform, launching new APIs and advertising innovations designed to power partner growth and unlock smarter traveller engagement. The company is also extending its reach with new GenAI-powered discovery experiences, starting with Expedia Trip Matching, a first-of-its-kind feature that turns reels on Instagram into personalised travel recommendations. Additionally, with the latest release of its new end-to-end AI Agent on Hotels.com, and integration with OpenAI Operator and Microsoft Copilot Actions, Expedia Group is making trip planning more intuitive and accessible — meeting travellers across every touchpoint. These latest innovations were shared during Expedia Group’s flagship EXPLORE event.
“As the leading B2B travel platform, Expedia Group is investing to help partners grow faster and serve travellers better,” said Ariane Gorin, CEO of Expedia Group. “With our new APIs, as well as expanded tools in Expedia Group Advertising, we’re giving partners the technology, reach, and intelligence they need to compete at scale. At the same time, we’re harnessing the power of GenAI to transform how travellers discover, plan, and book their next trip.”
Connect Smarter with B2B APIs: Expedia Group is scaling its leading B2B segment, Private Label Solutions, by piloting a new generation of APIs that lets partners — including some of the world’s largest brands — unlock travel packages. The new APIs aims to drive deeper customer engagement, stronger loyalty, and new revenue streams.
New APIs include:
- Car API: Access inventory from more than 110 brands across 190 countries and territories, including exclusives from 43 providers.
- Activities API: Offer more than 170,000 unforgettable bookable experiences worldwide.
- Insurance API: Testing first on Expedia TAAP, our travel agent booking platform, partners will be able to offer trip protection in the booking path.
- Air API: Will soon enable seamless integration of air travel with lodging and car rentals, for an all-in-one booking experience.
“Private Label Solutions continues to deliver record-breaking growth because partners trust our technology to power their travel ambitions,” said Alfonso Paredes, President of Private Label Solutions at Expedia Group. “We’ve built the largest connected B2B travel network in the world, and it’s the strength of those connections that drive real results. We delivered more than 135 million room nights globally in 2024 and we’re just getting started.”
B2B partners can now also access Expedia Group Advertising’s Sponsored Listings solution, creating new revenue streams for them and providing hotel-advertising partners with access to new audiences.
Reduce Costs With the Reservation Management API: As automation optimises supply operations, Expedia Group helps hoteliers to focus on high-impact operations through Connectivity partners. This new solution aims to reduce the estimated 8 million hours and $120 million in annual operational costs that partners currently spend servicing manual workflows.
Expedia Group’s new Reservation Management API provides 15 new features to streamline hotel operations. Built with GraphQL for enhanced performance and simplified development, this API enables hotel partners to manage bookings, management, data recovery, streamline payments, and elevate the traveller experience – all within their own software systems.
Real-time issue resolution boosts operational autonomy, advancing Expedia Group’s vision of Autonomous Supply, dedicated to delivering a more efficient, tech-enabled industry operating model.
Redefine Discovery with GenAI: Expedia Group is using the power of GenAI to change how travellers discover, shop, plan and service trips — shifting the journey from traditional channels to more immersive, personalised experiences through chat, agents, creators, and short-form video.
Expedia says that through Trip Matching, launching in early June on Instagram, travellers can share any publicly available travel-related reel — whether from content creators they follow or trending reels — directly with Expedia and receive customised itineraries, destination ideas, and travel tips based on the reel. Powered by AI, this new experience converts inspiration into real-world travel plans, making it easier to book travel directly from Instagram.
Expedia Trip Matching is now open for beta access by visiting Expedia.com/tripmatching.
The company is also expanding its search and discovery capabilities beyond its owned platforms by integrating with OpenAI Operator and Microsoft Copilot Actions. Expedia explains that today, there is a gap between consumers discussing travel plans on GenAI platforms and actually booking a trip with a brand. These integrations aim to bridge that gap, ensuring the company’s brands are where travel planning increasingly begins.
The latest release of the new AI Agent on Hotels.com app brings together conversational discovery, shopping and servicing into an end-to-end experience with a single-entry point on the homepage. If a traveller is planning their next trip, the AI Agent will tap into Expedia Group’s travel data to deliver recommendations with real-time pricing, guest reviews and contextual imagery. If a traveller already has a booking, the AI Agent will offer contextual prompts that guide them through any changes to their travel plans.
Behind the scenes, the company’s proprietary Artificial Creative Intelligence (ACI) system enhances personalisation and scale by moderating more than 400 videos daily, generating content, and optimising engagement across channels. These advancements are part of Expedia Group’s broader effort to modernise travel discovery, making inspiration more dynamic, data-driven, and instantly actionable.
New Solutions for Travel Advertisers: Expedia Group Advertising, formerly Media Solutions, also revealed a suite of media upgrades focused on helping partners reach travellers during the critical inspiration phase, long before they land on a booking page.
- Creative Collaboration and Extended Reach with Beautiful Destinations: Partners are able to co-create viral, shoppable travel content at speed and at scale, which can reach more than 50 million followers of Beautiful Destinations.
- Enhanced Offsite Targeting via The Trade Desk: Partners can leverage Expedia Group’s robust first-party data in a more precise way to target high-intent audiences in a privacy-first, post-cookie world off the Expedia Group sites.
In addition to new creative, offsite solutions, Expedia Group Advertising announced a new loyalty offering for advertising partners:
- Advertiser-Funded Loyalty: Destination Marketing Organisations (DMOs) can now sponsor bonus OneKeyCash rewards for travellers, incentivising visits to their destinations, driving higher-value bookings and increasing loyalty from our members.
“We’re helping partners reach high-intent travellers with the right message at the right moment,” said Rob Torres, SVP of Expedia Group Advertising. “Through our travel media network, we continue to launch new solutions across data, loyalty and strategic partnerships to drive results and deliver more value for travellers.”
Launch of Powering Travel podcast: Guests taking the stage at EXPLORE will also be featured in the fifth season of the Powering Travel podcast, which launches this July. Powering Travel explores innovative ideas and provides inspiration for anyone working in travel. Listeners can subscribe anywhere they listen to podcasts, including Spotify and video content will be released on Expedia Group’s partner blog.
