GetYourGuide hits profitability and $1 B+ revenue as experience market expands
GetYourGuide reported it met two major financial objectives for fiscal year 2025, achieving profitability and surpassing €1 billion (about $1.2 billion) in revenue. These results were underpinned by more than €4 billion ($4.8 billion) in Gross Merchandise Value (GMV) generated from over 33 million booked experiences, making GetYourGuide the first platform in its category to reach both milestones.
The achievement was outlined by GetYourGuide CEO and co-founder, Johannes Reck here.
According to the company’s internal research, the broader global experiences market is valued at approximately €420 billion, with projected growth accelerating from 6 % (2015–2025) to 9 % (2025–2030). Published data also suggests that travelers now typically take 7–8 trips per year and spend around €1,500 per household on experiences annually.
GetYourGuide’s platform now aggregates inventory from 50,000 supply partners, offering more than 200,000 experiences across 18,000 destinations. Repeat bookings accounted for the majority of GMV in 2025, highlighting customer retention as a key contributor to overall performance.
The company emphasizes that its established scale—reflected in extensive supply, high booking volumes and profitability—positions it to fund future growth without external capital pressure. Executives also point to a self-reinforcing network effect: as inventory and bookings increase, the platform becomes more valuable to both travelers and experience providers.
