In commenting on the study, the Professor was able to say:
 
“We have been able to identify eight major personalities which we present here. I caution that this list is not exhaustive and there are many more subtypes we have not been able to identify. The study work will continue.”
 
We believe however that almost everyone falls into one or more of these broad categories. One critical lesson we learned from the study is that many humans are schizophrenic. They behave differently in diverse situations. Further when questioned their responses differ also from their behavior.
 
We find this an interesting phenomenon and we intend studying it further – however our resources are modest and we are seeking new funding for this effort.
 
Professor Sabena can be contacted via from his office in the Googleplex. [email protected].
 
1.      The Caveman

Caveman – never heard of Social Media. Has a mobile phone he doesn’t use.
 
2.      The Luddite

Luddite – steals mobile phones to destroy them, hates and violently reacts to the mention of any expression which has the word “social” in it. Has one conviction for criminal mischief based on sabotaging a Steve Jobs presentation.
 
3.      The PA Pitbull

The Passive Aggressive Pitbull can be a sweet person but turn really aggressive – hates using it but cannot help himself and is constantly checking Facebook and Twitter to see who has been saying things about him, is closely allied to his cousin the Lurker
 
4.      The Lurker

Manic Depressive Lurker – steals others accounts, uses anonymous emails and hides in the shadows of the web. However doesn’t do it terribly well but no one pays attention to him because there is so much other activity to notice this person.
 
5.      The Reluctant Hero

Reluctant Hero – has embraced the Social web because he has to, now works hard to improve the quality of the environment, posts corrections on Tripadvisor and always responds to emails. In top 1% of users on Survey Money.
 
6.      The ADHD Teenager

ADHD Teenager – has 2 devices that he constantly interacts with – cannot stop texting every day probably texts more than 50 times, has callouses on his thumbs and fingers more than a bass guitarist.
 
7.      The Ubergizmo Dragon

UberGizmodo – the slightly older version of the ADHD Teenager. Has iPhone, a Blackberry, an iPad, a MAC, a Sony Bloggie and severe back strain from lugging around 20 kilos of tech gear, also has a garage full of Newtons and Sun SPARCStations. Has additional limbs.
 
8.      Cloud Fairy

Cloud Fairy – a real tech geek – has created a Twitter Feed Engine that tweets the state of his servers. Doesn’t care about content.

Featured image credit (People Set – Business – Office man sitting with the laptop): Ockra/iStock