Tourism Minister Kim Hames said the Tourism WA YouTube channel was a perfect tool for sharing footage of Western Australia’s extraordinary destinations and experiences which hopefully would inspire viewers to visit our State.

 

“These days, digital marketing is an essential component of any successful tourism campaign.”

 

Tourism WA’s YouTube channel can be found at http://www.youtube.com/westernaustralia

 

The Minister said personal recommendation, or word of mouth, had a major influence in the world of tourism marketing.

 

“With the growing influence of the internet on travel planning and purchasing, it is very pleasing to see Tourism WA’s digital marketing hitting the right marks.”