Posts by WiT
The End of Colonial Commerce – Time For A New Guard
03/10/2011 by WiT
“Hello World!” As we enter a new phase of the world order, we can see that the traditional first and second Worlds are entering a period of stagnation perhaps even decline. Just as the New World eclipsed the Old World so too is Asia rising to take on the role of the world’s leading e [...]
The making of MakeMyTrip, and what will drive future growth
02/05/2011 by WiT
Looking at India’s largest online travel agent, MakeMyTrip.com, from the perspective of the Chinese market, it is most easily described as “India’s Ctrip.” From a US perspective, it can be seen as “India’s Expedia”.While its business model shares the same DNA as its Chinese and global [...]
Tide changes for global brands as mass market takes hold
10/05/2011 by WiT
I took away three key messages from last week’s HICAP in Singapore – one, hotel development continues unabated in our region, two, the boom in the mass market is going to change everything and three, when that happens, global brands are going to have a hard time competing with the locals if they [...]
To grow, hotels must have greater integration between business and IT priorities
13/06/2011 by WiT
A new report by Amadeus, Transform Your Growth Strategy Now, says that if hotels are to secure growth in the next three years they must align strategic business and IT priorities now.Developed by RockCheetah, a leading travel industry marketing strategy and technology consulting practice, and aut [...]
Tourism Western Australia launches YouTube Channel
09/03/2011 by WiT
Tourism Western Australia has launched a new channel on YouTube.Tourism Minister Kim Hames said the Tourism WA YouTube channel was a perfect tool for sharing footage of Western Australia’s extraordinary destinations and experiences which hopefully would inspire viewers to visit our State. “Thes [...]
Spottly raises US$850K, to use funds for expansion and app development
18/09/2014 by WiT
Hong Kong-based social travel app, Spottly, has raised US$850,000 in seed round funding from investors that include Silicon Valley-based incubator 500Startups, Cherubic Ventures, Gobi Partners and a number of individual angel investors.Spottly will use the proceeds to focus on growth in local mark [...]
Starwood ups the loyalty ante with launch of SPG Pro
16/09/2014 by WiT
Starwood Preferred Guest®, the 15 year-old loyalty programme from Starwood Hotels & Resorts Worldwide, will be getting a revamp from October 15, 2014, as it extends its sights to its business-to-business customer base.The new, comprehensive loyalty programme will target meeting and travel prof [...]
8 luxury travel trends you shouldn’t ignore
16/09/2014 by WiT
Brand Karma has just published its latest research on Luxury Travel Trends, and we present the summarised findings here. So Luxury digital marketers, this one is for you.  1. Small is the New Big. In luxury travel social media, size does matter. But in this case smaller is better when it comes to d [...]
Ouch. The Skycouch that’s a tad too pricey
01/02/2011 by WiT
Air New Zealand has been pretty aggressive in the Social Media space. They have also been a very innovative airline.Their Economy Skycouch idea (or should it be Sky Chaise?) product has been much promoted – the new product will be available on its new 777-300 aircraft and will be flying on selec [...]
Pegasus launches booking solutions for online and mobile
23/06/2011 by WiT
Pegasus Solutions has launched two new solutions - RezView Internet Booking Engine and RezView Mobile – to meet the growing trend among travellers to book hotels online and via mobile devices.According to PhoCusWright, one in three global travellers will book online by 2012, with supplier website [...]