Posts by WiT
The WiT Podcast: Full throttle recovery, without losing sight of Singapore’s North Star
11/01/2023 by WiT
Tourism is not just about numbers, it’s about soft power and it’s vital to Singapore’s place in the world, says STB’s CEO, Keith Tan In March 2020, when we didn’t know what we know now, the first WiT Podcast guest was Keith Tan, chief executive of the Singapore Tourism Board, and we talke [...]
Many governments still playing science politics as passenger recovery continues in November, reports IATA
10/01/2023 by WiT
“Traffic results in November reinforce that consumers are thoroughly enjoying the freedom to travel.” The International Air Transport Association (IATA) recently announced that the air travel recovery continued through November 2022. IATA represents some 300 airlines comprising 83% of global ai [...]
Rhinos, unicorns, and fragmented markets: 3 investment trends that will shape travel and hospitality this year
09/01/2023 by WiT
IT has been a turbulent time for tech investments and particularly tough for travel. But then amid the dark clouds, there’s always the silver lining and investors are hard wired to seek out the bright spots. What do they see beyond the horizon, into the new world of travel and tech investments? Wh [...]
Sim Wong Hoo, the guy who started it all in Singapore
06/01/2023 by WiT
Hian Goh, co-founder of Openspace Ventures, Singapore pens a tribute to the man he says started it all – Sim Wong Hoo, CEO and founder of Creative Technology, passed away January 4 and is widely regarded as the father of tech in Singapore. His success was not without its struggles. In 1999, I [...]
Kemp and Sullivan shift roles as Jason Young becomes Northstar CEO
06/01/2023 by WiT
Northstar Travel Group announced changes in its executive lineup as Jason Young joins the company as CEO. Tom Kemp, who previously held the titles CEO and chairman, will retain his chairman role, and Bob Sullivan, who had been president of the Travel Group division -- which includes Travel Weekly, [...]
Inflation, what inflation? Travellers, trends, and technology that’s shaping the new world in 2023
03/01/2023 by WiT
IT'S that time of the year again - the start - and chances are you’ve seen an article or two predicting what the year will be like for business, the economy, politics, and of course, travel and hospitality. While analysts and industry experts try to map out the next twelve months and sift through [...]
Hindsight is 20/22: The year through the lens of twelve handpicked WiT posts
30/12/2022 by WiT
ON the edge of the new year, we figured it would be fun to chronicle the last twelve months by handpicking some of our favourite posts and using them as timestamps, so to speak.  2022 was a wild ride for many reasons. For the Asian region, the year started out as one thing - uncertain, restricted, [...]
New travellers are out there – here’s how brands and marketers can find them
29/12/2022 by WiT
We know who the new travellers are but where do we find them? Where do we fish and cast our nets?  Obviously, marketing isn’t easy, otherwise companies wouldn’t hire specialists to oversee marketing campaigns and optimise brand presence across multiple online and offline channels. But, the [...]
Content is king: Will 2023 favour those who rule the travel content kingdom?
27/12/2022 by WiT
IN travel, we’ve always said content is king. But in the new world, this has been raised to a whole new level with the unleashing of the creator’s economy. How do you ensure your place in it? What new thinking do you have to embrace? How do you apply your skills and learnings to a new world wher [...]
“A destination is not a servant” and other lessons on how to travel differently in today’s world
23/12/2022 by WiT
IT seems like everyone’s talking about travelling differently these days, but what does that mean exactly? From conscious decisions to picking accommodations with sustainable practices, the idea of travelling like a tourist seems to be on the decline, while seeing a new destination more authen [...]