The Great Domestic Rediscovery in Asia
"Growing maturity is fuelled by rising incomes, improved visa access, and expanding flight networks."
According to the latest search data on Booking.com’s platform, the Asia Pacific region spent the first half of 2025 looking up destinations both domestic and international - with some clear favou [...]
Trambellir’s new partnerships are helping it shift the narrative around medical tourism
CEO maps strategy around democratising medical tourism. “This is not just innovation, it’s inclusion.”
When So Iizuka (CEO and co-founder, Trambellir) speaks about medical tourism, he talks about it in relation to infrastructure, compliance, trust, and an industry-wide rewiring that’s ha [...]
How Atiom’s Matt Spriegel is fixing a big hospitality blind spot
Tackling a gap where the frontline got left behind
When Matt Spriegel founded Atiom, a tech platform for hospitality staff training and engagement, he wasn’t chasing shiny trends - he was trying to fix a problem no one was really talking about. “The frontline workforce - we call them the Forgot [...]
iBook bets on local hospitality to be Malaysia’s go-to platform for affordable hotels
"We don’t want to scale too fast and lose focus. We want to build a solid foundation in Malaysia first.”
There’s no way to sugarcoat this - the Malaysian hospitality scene is dominated by giants. While global OTAs (Online Travel Agencies) and booking platforms continue to outpace and outprice [...]
Japan’s strong rebound, Singapore’s softer inbound, and other trends driving tourism in APAC
Mastercard Economics Institute on Travel in 2025: Tokyo and Osaka top the list of summer hot spots while Nha Trang makes its debut, currency fluctuations are a key consideration for travellers
Asia-Pacific is home to eight of the world’s top 15 trending summer travel destinations, according to Tr [...]
Next-gen travel marketing is about Gen Z, sports tourism, and the future of advertising
“What AI is going to do is make personalisation better. But because travel is such an experience, people are still going to want to see and feel a little bit more before they just book.”
As technology evolves and younger generations assert their influence on the travel tech space, the world of [...]
Building an emotionally relevant marketing engine by balancing brand, budget and… aura?
Vice President of Global Marketing Marcus Yong explains how Klook’s latest funding fuels AI-driven product innovation, integrated campaign metrics, and a global emotional branding push anchored by 'The Best You'.
Is this Klook’s most ambitious project yet? Fresh off the back of a US$100 million [...]
Hostelworld charts new course as world’s first social travel platform
Hostelworld recently outlined its medium-term strategic growth plan at its Capital Markets Day in London, underscoring its ambitions to scale its differentiated, social travel-focused OTA platform and deliver sustained shareholder value. Following strong financial performance and the full repayment [...]
Beyond the ‘White Lotus’ hype: Can Thailand’s set-jetting fame be turned into lasting growth?
Marketing and understanding traveller demand are key to sustaining surge in visitors
The third season of HBO’s hit show, “The White Lotus”, has cast a spotlight on Thailand, igniting a surge in global interest, particularly for Koh Samui. The hotels featured in the series, like The Four Seaso [...]
Accessibility in tourism is more than ramps and wheelchair access
For Yock Song Law, Co-founder of Ludus Lab, accessibility in tourism is more than just a compliance checklist - it’s about unlocking opportunities, changing mindsets, and building a truly inclusive travel experience. His recent decision to exit Tribe Tours and focus completely on Ludus Lab was spa [...]
