Posts by Yeoh Siew Hoon
Dump the GPS, feel your way through Napa Valley
23/06/2011 by Yeoh Siew Hoon
Don't ever listen to your GPS. Everyone told us that when driving from San Francisco Airport to Napa Valley you have to take the Golden Gate Bridge route, thus following HWY 101. And yet the GPS insisted that we take the Bay Bridge which yes, is shorter but less scenic.By the time we realized where [...]
Finally, even you can create a travel app with ease!
09/03/2011 by Yeoh Siew Hoon
Everyone these days is talking about apps!  Of course, I have several downloaded on my iphone, each performing a different specialized task.  But what if I had a stream of content that I wanted to share, and wanted to relay the info in an app format?  How does one do that?That's where I get stuck [...]
Asia rising, mobile dreams, social commerce talk and then whoosh …
17/03/2011 by Yeoh Siew Hoon
The weather couldn’t have been better during ITB Berlin last week – crisp clear blue skies, cold but sunny. It was a pleasure not to have to trudge through snow and rain to get to the exhibition grounds.Yes, there was a railway strike – hey, wouldn’t be the same without a strike or two – b [...]
Sensational Singapore – ‘Oh yes, Mum, I thought again, you should see it now’
25/09/2011 by Yeoh Siew Hoon
A few months ago my Mother and step Father were staying with me in Singapore. Towards the end of the week they were here we had a great evening out starting with an al fresco dinner along by One Fullerton with the extraordinary Marina Bay Sands doing that ‘you can’t quite keep your eyes off me, [...]
Why forgetting a lot of what you know can sometimes help
14/02/2011 by Yeoh Siew Hoon
I was talking with a friend and business partner yesterday.  We were talking about some social media initiatives in the region and how there’s some very exciting stuff coming out of Vietnam.  We also talked about China in a similar vein and it got me thinking about why this might be.I think one [...]
Technology helps to unlock content but customer focus is key for Groovy Marketer, House Of Travel
27/10/2011 by Yeoh Siew Hoon
Web In Travel’s first Groovy Marketer, House of Travel, New Zealand, shares how it intends to thrive and stay relevant in the leisure tour operating groove. Group strategy director Niall White speaks to WIT’s Yeoh Siew Hoon.Q: Operating a traditional tour operating business is hard enough in an [...]
This is Vegas. It happens
17/05/2011 by Yeoh Siew Hoon
I am sharing a room with myself at the Aria Resort in Las Vegas. See, when I checked in, they couldn’t find my reservation at first but then found it under Ms Hoon Yeoh Siew.I asked if this could be changed in case someone asked for me by my right name, Ms Yeoh.The woman checking me in said it cou [...]
The New Gen Renter: A threat or opportunity to hotels?
18/09/2014 by Yeoh Siew Hoon
I came home from walking the dogs the other day to find a notice left on my door by my estate management. I sometimes feel they’re there to keep me in my place rather than keep people out.Anyhow, the gist of the memo was to tell me that they’d discovered that at least one of the residents had do [...]
Easy Taxi targets corporates in next move to monetise and expand
16/09/2014 by Yeoh Siew Hoon
Soon as I had finished a ride with Easy Taxi, I got a call on my mobile asking how the ride had been. The other day, when a booking failed to materialise, for some reason, I couldn’t get the app to work, I receive a call asking me if there had been a problem and could they help? Such is the speed [...]
My first day in Tokyo and the quirkiness of it all
12/05/2011 by Yeoh Siew Hoon
Walking through Narita airport yesterday, I had a strange feeling of déjà vu.It felt like the time I arrived in Hong Kong at the height of the SARS scare. The airport was eerily quiet and people were walking around with masks on – there wasn’t the usual buzz one associated with Hong Kong airpo [...]