Posts by Yeoh Siew Hoon
Coping with my absence of daily Grooviness
20/10/2011 by Yeoh Siew Hoon
So, it’s Thursday - the day after 2 days of WIT and I’m on a a bit of down.  For me the buzz, the atmosphere and the new friendships at WIT are a highlight of the fourth quarter of the year. I was just looking at some of the tweets around the hashtag #wit2011 and I saw this: “3 word [...]
Do I have your attention? I do? – OK, grab a sofa then – Listening to the chatter in China and optimizing Social Business.
07/04/2011 by Yeoh Siew Hoon
Yesterday, in Singapore, I attended the last of 4 legs of the Dachis Group’sSocial Business Summit tour.The event was described as a day, focusing on Social Business with a community of  practitioners, thought leaders and industry experts. It lived up to that billing and more.The day was kicked [...]
Do it for Me and Make it Look Beautiful
26/09/2011 by Yeoh Siew Hoon
This morning I was reading a recent Forrester Report – ‘Marketing Technology Adoption 2011’They surveyed 137 ‘Customer Intelligence’ professionals with a view to understanding their priorities, plans and budgets.Previously identified issues and challenges continue to frustrate those surv [...]
Dump the GPS, feel your way through Napa Valley
23/06/2011 by Yeoh Siew Hoon
Don't ever listen to your GPS. Everyone told us that when driving from San Francisco Airport to Napa Valley you have to take the Golden Gate Bridge route, thus following HWY 101. And yet the GPS insisted that we take the Bay Bridge which yes, is shorter but less scenic.By the time we realized where [...]
Finally, even you can create a travel app with ease!
09/03/2011 by Yeoh Siew Hoon
Everyone these days is talking about apps!  Of course, I have several downloaded on my iphone, each performing a different specialized task.  But what if I had a stream of content that I wanted to share, and wanted to relay the info in an app format?  How does one do that?That's where I get stuck [...]
Asia rising, mobile dreams, social commerce talk and then whoosh …
17/03/2011 by Yeoh Siew Hoon
The weather couldn’t have been better during ITB Berlin last week – crisp clear blue skies, cold but sunny. It was a pleasure not to have to trudge through snow and rain to get to the exhibition grounds.Yes, there was a railway strike – hey, wouldn’t be the same without a strike or two – b [...]
Sensational Singapore – ‘Oh yes, Mum, I thought again, you should see it now’
25/09/2011 by Yeoh Siew Hoon
A few months ago my Mother and step Father were staying with me in Singapore. Towards the end of the week they were here we had a great evening out starting with an al fresco dinner along by One Fullerton with the extraordinary Marina Bay Sands doing that ‘you can’t quite keep your eyes off me, [...]
Why forgetting a lot of what you know can sometimes help
14/02/2011 by Yeoh Siew Hoon
I was talking with a friend and business partner yesterday.  We were talking about some social media initiatives in the region and how there’s some very exciting stuff coming out of Vietnam.  We also talked about China in a similar vein and it got me thinking about why this might be.I think one [...]
Technology helps to unlock content but customer focus is key for Groovy Marketer, House Of Travel
27/10/2011 by Yeoh Siew Hoon
Web In Travel’s first Groovy Marketer, House of Travel, New Zealand, shares how it intends to thrive and stay relevant in the leisure tour operating groove. Group strategy director Niall White speaks to WIT’s Yeoh Siew Hoon.Q: Operating a traditional tour operating business is hard enough in an [...]
This is Vegas. It happens
17/05/2011 by Yeoh Siew Hoon
I am sharing a room with myself at the Aria Resort in Las Vegas. See, when I checked in, they couldn’t find my reservation at first but then found it under Ms Hoon Yeoh Siew.I asked if this could be changed in case someone asked for me by my right name, Ms Yeoh.The woman checking me in said it cou [...]