Posts by Yeoh Siew Hoon
The difference between a truly mobile app and one that is merely mobile
29/07/2011 by Yeoh Siew Hoon
Last time I blogged (or was it the time before) I mentioned briefly the subject of mobile applications.  I think I said then that a mobile application could (probably) be much more than an application built for the Apple’s IOS platform or the increasingly dominant Android stage or something that [...]
Groupon-type deals don’t make sense for OTAs; ZUJI works on refreshed branding
31/08/2011 by Yeoh Siew Hoon
Expedia made a lot of noise with its AirAsia joint venture. Wotif made the news with its joint venture in Vietnam with Buffalo Tours. Meanwhile, ZUJI/Travelocity’s been rather quiet, leading many to wonder what the OTA’s been up to. Is it losing steam? Is it being tethered by its parent s [...]
Authentic’s way to go in designing experiences but what’s authentic?
18/11/2011 by Yeoh Siew Hoon
I was quite getting into his speech until the part when he cited the example of drinking coffee at the Piazza San Marco in Venice as “authentic” and that he didn’t mind paying almost 10 euros for a cuppa.That’s when I realised that one man’s authenticity may not be another man’s cup of t [...]
Bangkok airport not so Suvarnabhumi anymore
03/03/2011 by Yeoh Siew Hoon
In the last week, I’ve been in and out of Bangkok twice and I have to wonder, is it just me and bad luck or are there cracks appearing in the seams at the airport named Suvarnabhumi or “Golden Land”?On the first flight out, for my return to Singapore, I went to the information counter at the a [...]
Low cost Singapore Girl, you’re a cheap way to fly?
26/05/2011 by Yeoh Siew Hoon
Last night, I was the MC for a charity dinner for the Akaraka Foundation in which more than $100,000 was raised for children’s education in the Philippines.One of the items put for the live auction was a pair of boxing gloves signed by Manny (Pacman) Pacquiao who, to people who know boxing, is to [...]
What exactly is a ‘Social Media Job’ and how do you get one?
27/09/2011 by Yeoh Siew Hoon
I was listening a to a panel the other day where the participants were discussing what a ‘Social Media’ job might involve nowadays and how someone might go about getting one.It wasn’t that long ago that I used to hear lots of stories about companies not knowing where their social media compete [...]
Borrowed time, borrowed home – a new way of travelling
04/09/2014 by Yeoh Siew Hoon
There I was, sitting out in the garden in my Airbnb-rented home in Pornic, France, taking in the cool breeze coming off the Atlantic Ocean. There’s a bit of sunshine trying to break through the clouds. The house cat, Mouss, is on my lap. He knows where the most comfortable spot in the house is.It [...]
Sabah shows off one of the world’s last vintage steam locomotives
29/06/2011 by Yeoh Siew Hoon
Every time I go to Sabah, I inevitably end up either savouring the rich cultures and cuisine of the local people in remote villages or hanging out on one of the beautiful islands in the Tunku Abdul Rahman Marine Park, just a few kilometres off the state capital Kota Kinabalu.On my next visit to the [...]
Shock. Horror. Scandal. Death of a Tabloid.
13/07/2011 by Yeoh Siew Hoon
I am leaving the UK today with the final edition of News of The World. I bought it on Sunday at a local co-op in Splott Road, Cardiff.There were just three copies of Edition number 8,674 left. The Indian proprietor told me it had been selling like hot cakes since start of business. In all, an extra [...]
Stories in the air, Bali on the ground and hey presto, I am in Scandinavia
08/03/2011 by Yeoh Siew Hoon
I landed at Frankfurt airport last night, after a 12-hour flight in which I watched three movies, a television drama, two episodes of British nursing comedy “Getting On” and still managed to get some work done. Amazing what you can squeeze into a tube of time when you are stuck with nowhe [...]