Posts by Yeoh Siew Hoon
Letter from Auckland: If you are hungry for innovation, read on
16/08/2013 by Yeoh Siew Hoon
  This thing about innovation and entrepreneurship is catching.I was in Auckland over the weekend and was invited inside The Generator, a start-up sharing space in the city, where you pay less than $200 a month for access to hot desks, meeting rooms and function space. Coffee is free and good, as [...]
Tea & Horse Caravan Trail, Pt 3: On the road to Lijiang
13/08/2013 by Yeoh Siew Hoon
Overnight rain has left Shaxi looking drenched and there’s mist in the mountains. It’s early morning but the students are already out, taking their painting classes. In one corner, a teacher marks their work.I watch as she comments on each piece and someone keeps tabs of the scores. The students [...]
Aviation in flux as carriers strive to find right model for the times
12/08/2013 by Yeoh Siew Hoon
After attending two days of the Australian Pacific Aviation Summit in Sydney, I walked away with the impression of an industry model that’s fundamentally changed and every airline chief trying to find the right formula that works for it.There’s James Hogan, CEO of Etihad,  who believes the al [...]
The Flocations story and why the WIT Developer & Designer Challenge
12/08/2013 by Yeoh Siew Hoon
The story of Singapore-based start-up Flocations and how it morphed from a graphical search interface into a marketplace for tour packages is a good example of how entrepreneurs with good ideas can often get lost or caught in the complex world that is travel.Let’s start at the beginning. I first [...]
Tea & Horse Caravan Trail, Pt 2: History, art and pasta collide in Shaxi
06/08/2013 by Yeoh Siew Hoon
I wake up to the pattering of rain on my bedroom window. I rise from my bed of roses (the most colourful bedsheets I’ve ever slept on) to face Day 3 of my Tea and Horse Caravan Trail.We decide to have breakfast at Bakery 88 (breakfast at Landscape leaves much to be desired) and there, we meet anot [...]
Tea & Horse Caravan Trail, Pt 1: Kicking off in Dali
01/08/2013 by Yeoh Siew Hoon
I’ve just returned from an amazing trip which took me on part of the ancient Tea and Horse Caravan Trail where merchants of old brought tea and horses on mules from southern Yunnan across the border to Tibet and India.In those days, it took them years to reach their destination. These days, where [...]
The making of “Journeys” as MAS aims to become ASEAN’s Premium Preferred Airline by 2014
25/07/2013 by Yeoh Siew Hoon
Big data has given marketers power at the board table. Here’s how Malaysia Airlines (MAS) used it to create its first integrated marketing campaign with complete social media activation.As an idea, the message of “journeys” is not new in travel. How many times have we heard the phrase, “It [...]
Thoughts from the adobe huts of Shaxi to Journeys with MAS
24/07/2013 by Yeoh Siew Hoon
It is somewhat surreal that I should be spending the night in an adobe inn in the historic town of Shaxi, Yunnan, when just five days ago I was at the global Adobe Digital Marketing Symposium learning about how much marketing has changed.At the event in Singapore, there was a lot of talk about how t [...]
#wit2013: Connecting the dots with The Asia Factor
22/07/2013 by Yeoh Siew Hoon
 For the most part of this year – OMG, is it already mid-July – I’ve been travelling places and speaking about Asia, how the region’s changing, how travel’s moving and, most crucially, how we as folks in Asia are evolving as citizens, consumers and travellers.It started with the AIME even [...]
Old world and very new one collide on Yunnan’s tea and horse trail
22/07/2013 by Yeoh Siew Hoon
Today is the first day of my tea and horse trail adventure in Yunnan. Over the next seven days, I will cover by four wheel drive the same trail that ancient tea and horse traders traversed on their way from Dali through Lijiang and up to Zhongdian (Shangri-La), on the Tibetan-China border.It’s a t [...]