Posts by Zubair Ashraf
WIT Speakers Corner: Get ready to augment your reality
17/10/2010 by Zubair Ashraf
 To be honest, I had no idea what Augmented Reality (AR) was. I could somewhat vaguely conceptualize the notion but was unsure how that would improve my day-to-day life. Until I talked to Andy Gstoll, the CEO of Mobilizy, the producer of the Wikitude World Browser.So what is mobile AR? It's when [...]
WIT Speakers Corner: Harbison on grey travellers and future of premium class
11/10/2010 by Zubair Ashraf
The “richer, older and going somewhere” segment of travellers identified in the Amadeus Travel Gold Rush Report 2020 as a revenue opportunity needs “some serious added value from any intermediary”, said Peter Harbison, executive chairman of the Centre for Asia Pacific Aviation, himself an av [...]
WIT Speakers Corner: How Commonwealth is adapting to changing times
12/10/2010 by Zubair Ashraf
In the new offices of CTC Tourism Holdings, Singapore, a very modern, colourful reception counter greets customers. Next to it is an altar, with joss-sticks and offerings to the heavenly beings that look after us earthly creatures.This union between the modern and traditional symbolizes the metamorp [...]
WIT Speakers Corner: Make sure you have a strong brand before jumping into social media, says Morris Sim
31/08/2010 by Zubair Ashraf
Morris Sim, co-founder of Circos Brand Karma and speaker/mentor at Web in Travel 2010, shares with us his views on social media and how it is impacting the travel industry.Brand Karma is the leading social media analytics tools for hotels which maps their brand perception and aligns the results with [...]
Year of China: Predictions & Reflections
17/12/2010 by Zubair Ashraf
It was the story of the year and looks like it will continue to be in 2011. Everyone wants a slice of China. What do you have to do in the new year to get your share? Read on.Charlie Li, Founder & CEO, Travel Daily ChinaQ: What are the three things you think will happen in the travel distributio [...]
‘Heaven Sent’ – you said it Oprah!
14/12/2010 by Zubair Ashraf
Oprah Winfrey told her 6,000 adoring fans at the open air taping of her show at the “Oprah” House, Sydney, this morning, that the Australian trip has been “an experience of divine order – it has been heaven sent”.   Talk about on message!   Tourism Australia is over the moon, and why n [...]
Victoria’s secret lies in her statistics
07/12/2010 by Zubair Ashraf
Tourism statistics to Victoria tells an interesting story and gives an idea of how the Australian state is reviewing its digital and social media strategy to attract a new kind of traveller.When I left Melbourne, Australia a week or so ago, the state was getting ready to elect a new government – a [...]
The war for talent in Asia is causing havoc
14/12/2010 by Zubair Ashraf
As 2010 comes to a close, there is no doubt that there has been a remarkable recovery in the travel and tourism sector in Asia, which has been fuelled primarily by China, India and Singapore, all of which have seen some of the world's highest GDP growth in 2010.Asia Pacific region has seen a 14% yea [...]
They won big because of their love of travel
08/11/2010 by Zubair Ashraf
I think our winners can honestly tell you that it's not easy to put a video together. And that is why we decided to run a video competition titled 'Why I Love to Travel' in conjunction with the Web In Travel conference that just finished. If you wanted to win some great travel prizes, we wanted to [...]
Top most read posts in 2010 on WIT
03/12/2010 by Zubair Ashraf
 In case you're wondering, here's what you read most on WIT since we launched the website in April. Not sure what it says but we are sure it does say something.Travellers posting more reviews on OTAsKen You Stood OutHot off the press: Facebook TimesWIT unveils speakers list: 2010 programmesThe powe [...]