Destination Marketing
From Labubu to Lady Gaga: Singapore’s tourism bets big amid global gloom
14/04/2025 by Yeoh Siew Hoon
In a world clouded by tariffs, tensions and teetering economies, Singapore is doubling down on a singular message – tourism is not just nice to have, it’s critical to its future. And from Pop Mart’s shaggy star Labubu to pop icon Lady Gaga, dinosaurs to robots, the Singapore Tourism Board (STB [...]
Catch-up podcast: Winning big with sports tourism | Unpacking Expedia’s latest data
14/04/2025 by WiT
On this week's episode, sports tourism's economic potential is explored via Expedia Group's latest study, highlighting strategies for businesses to capitalise on this market by understanding traveller behavior and preferences, such as offering appealing packages and experiences. Data-driven insig [...]
Australia and Japan lead the global surge in sports tourism
09/04/2025 by Yeoh Siew Hoon
Expedia Group study reveals how sports travel is transforming the way people plan their trips –with passionate fans from Australia and Japan setting the pace. Sports tourism is having a global moment – and nowhere is that more evident than in Australia and Japan, where fans are shaping a new er [...]
Trump, tariffs and travel: How will the turbulence play out in Asia?
04/04/2025 by Yeoh Siew Hoon
Could intra-Asia travel provide a soft landing? Travel industry leaders around the world are bracing themselves for the fallout of the Trump tariffs announced yesterday, and even more so in Asia, where most countries have been lumped into the “worst offenders” bucket and are facing what BBC de [...]
Middle East air connectivity set for growth in 2025, led by UAE, Türkiye, and Saudi Arabia
01/04/2025 by WiT
Ahead of Arabian Travel Market 2025, this edition addressing the connectivity role in tourism development, Mabrian analysed the international air connectivity evolution and forecasts for 9 top Middle East destinations, revealing their role and potential as global aviation hubs and travel destination [...]
Experiences are central to travel booking decisions, particularly for younger travellers
24/03/2025 by WiT
Two-thirds of travellers say activities, experiences influence where to go on holiday – a topic that will be explored at the upcoming Arival 360 event in Valencia A new report from Arival reveals that experiences are now a driving force in travel planning, and that this is being driven by Gen-Z [...]
Beyond the ‘White Lotus’ hype: Can Thailand’s set-jetting fame be turned into lasting growth?
24/03/2025 by Arvindh Yuvaraj
Marketing and understanding traveller demand are key to sustaining surge in visitors The third season of HBO’s hit show, “The White Lotus”, has cast a spotlight on Thailand, igniting a surge in global interest, particularly for Koh Samui. The hotels featured in the series, like The Four Seaso [...]
Catch-up Podcast: True power of AI. Alipay’s success in Malaysia. OTAs in UAE. Africa’s unique path.
24/03/2025 by WiT
We're trying something new with our weekly-ish podcast - we're outsourcing it to Artificial Intelligence. This is both an experiment and, if we're being honest, a convenient way to digest the top articles of the week from the WiT website into a nugget-of-a-podcast. We'll release a new episode every [...]
Beyond gorillas: Rwanda and its pursuit of high value, low impact tourism
20/03/2025 by Yeoh Siew Hoon
How the ‘Singapore of Africa’ sees conservation, hospitality and the role of women Rwanda is often synonymous with mountain gorilla trekking, but this East African nation of 14 million is rapidly transforming into a global leader in high-value, low-impact tourism. During the "Spotlight: Rwa [...]
Accessibility in tourism is more than ramps and wheelchair access
13/03/2025 by Arvindh Yuvaraj
For Yock Song Law, Co-founder of Ludus Lab, accessibility in tourism is more than just a compliance checklist - it’s about unlocking opportunities, changing mindsets, and building a truly inclusive travel experience. His recent decision to exit Tribe Tours and focus completely on Ludus Lab was spa [...]