Destination Marketing
WiT Podcast: Expedia’s Torres says ‘don’t take technology for granted’
01/12/2023 by WiT
After 15 years at Google's marketing and advertising division, Rob Torres recently returned to his former home at Expedia Group as Senior Vice President of Media Solutions. Like many key figures in travel and hospitality, Torres has seen the industry shift and evolve over time, with technology drivi [...]
WiT Seoul: AI, social experiences, and next-gen OTAs are driving travel forward
23/11/2023 by WiT
Key insights from WiT Seoul 2023 This article originally appeared on Tidesquare.com As the travel and tourism industry continues its recovery post-pandemic, this year's WiT Seoul 2023 shed light on valuable insights and emerging trends shaping the landscape. Hosted by WiT and Tidesquare annually  [...]
Phocuswright unveils Top 25 travel startups of 2024, 8% from Asia Pacific
16/11/2023 by WiT
New list spotlights pandemic-era innovations, with 17 startups born in the last three years PhocusWire, the media and news division powered by Phocuswright, has unveiled its list of the "Hot 25 Travel Startups for 2024" at The Phocuswright Conference in Fort Lauderdale, Florida. This year's sele [...]
‘Made in Singapore’ adopts bolder, playful approach to marketing the city state
27/09/2023 by WiT
STB's new campaign focuses on transformation of ordinary moments into special memories The Singapore Tourism Board (STB)'s newly-launched “Made in Singapore” global campaign is aimed at spotlighting quintessential Singaporean experiences, from iconic attractions to hidden gems, showcasing how [...]
Singapore to unleash arts everywhere by taking it to the people
07/09/2023 by Yeoh Siew Hoon
Catch-all platform, Singaporean music movement, buskers, lively precincts – NAC unveils five-year roadmap to create city with soul The link between arts and tourism is well-proven. Cities like New York and London, beyond Broadway and West End respectively, have an always-on arts scene, where a [...]
From California to Catalonia: How Elizabeth Hecker heard the vines of Priorat and followed her heart
21/08/2023 by Yeoh Siew Hoon
Elizabeth Hecker’s life changed in 2003 when she tasted a wine from the Priorat region of Catalonia, Spain, and the Californian native said it revealed a landscape in her head unlike anything she had seen before. She moved there, bought a 200-year-old house, restored it and for the next 15 years, [...]
Go City’s enhanced Hong Kong Pass packs new punch
17/08/2023 by Yeoh Siew Hoon
Post-pandemic, travellers want more value, and want to pack in more On the back of tourism recovery to the territory, Go City has launched its Hong Kong Pass. The reimagined Pass includes more than 20 of the top attractions and experiences in the city, including Hong Kong Disneyland. The original [...]
Top of the WiT 25: Indie travel returns, new booking trends, and the joys of working with AI
15/08/2023 by WiT
Top Of The WiT is a grab of the trendiest news in travel, tech and Asia - all condensed into a nugget-sized podcast.  In this episode, we're joined by optimists, experimentalists, and innovators Dawn Jeremiah (GoCity), Chan Chee Chong (GlobalTix), and Jason Chan (Cinewav) to discuss the return [...]
Embracing mobile, sustainability, and unique experiences – insights from an indie traveller at heart
01/08/2023 by Arvindh Yuvaraj
What is the value we are bringing travellers, asks Branavan In a vibrant gathering of travel enthusiasts and industry leaders at WiT Indie 2023 (Penang, Malaysia), Branavan Aruljothi, (Cluster Market Lead, Malaysia, Booking.com), took the stage and shared his journey as an indie traveller while s [...]
Travellers spend more time researching trips than they do running a marathon
27/07/2023 by Arvindh Yuvaraj
Expedia Group's Path to Purchase research unveils travellers' content consumption habits, showcasing the growing impact of social media and advertising on travel decisions. Expedia Group recently released its Path to Purchase research, providing insights into how travellers plan and book their trip [...]