Destination Marketing
Growing regulations, shift towards online and AI driving change in experiences sector
05/03/2024 by Arvindh Yuvaraj
The response by authorities to over-tourism and environmental concerns by either the introduction of fees and limiting tourist numbers are posing a challenge to the experiences industry, said Arival CEO and co-founder Douglas Quinby at the opening of Arival in Berlin this week. “In some popul [...]
How Taylor swiftly earned Singapore half-a-billion dollars
29/02/2024 by Arvindh Yuvaraj
Economy booster: One travel platform saw tour bookings shoot up by 2,373% during concert period.   Phenomenon Definition: a: a rare or significant fact or event, b: an exceptional, unusual, or abnormal person, thing, or occurrence People usually make ‘Best Of’ lists at the end of the y [...]
France anticipates influx of travellers during Summer Olympics, 5.4% from Japan
27/02/2024 by Arvindh Yuvaraj
As the world gears up for the 2024 Summer Olympics in Paris, France, travel data shared by digital marketing platform Sojern sheds light on the burgeoning travel interest surrounding the massive event. Scheduled from July 26th to August 11th, 2024, the Olympics is said to be the largest event ever o [...]
Why Thailand picked two communities for its first “Amazing Organic” trips
27/02/2024 by Yeoh Siew Hoon
Ban Bang Rong, Phuket and Mae Tha, Chiang Mai showcase for local efforts to protect communities through organic farming and sustainability practices As part of efforts to support the Organic Tourism movement in Thailand, the Tourism Authority of Thailand has been promoting “Amazing Organic Trip� [...]
Vietnam Airlines and Sentosa Development Corporation sign MoU to channel inbound traffic to island attractions
23/01/2024 by WiT
In a strategic move to bolster tourism ties between Vietnam and Singapore, national carrier Vietnam Airlines and Sentosa Development Corporation (SDC) have inked a one-year Memorandum of Understanding (MoU) in a collaboration that aims to enhance the appeal of Sentosa Island as a premier destination [...]
Goodbye 2023, Hello 2024: Travel leaders set trends and predictions (Part 4)
20/12/2023 by WiT
As 2023 draws to a close, we ask our community of travel leaders to share their reflections of the year and their outlook for the coming one in this series of trends and predictions for 2024. This is the fourth instalment, with mentions of disruption, normalisation, and bandwidth... or lac [...]
Goodbye 2023, Hello 2024: Travel leaders set trends and predictions (Part 2)
12/12/2023 by WiT
As we enter the last weeks of 2023, we ask our community of travel leaders to share their reflections of the year and their outlook for the coming one in this series of trends and predictions for 2024. This is the second instalment, and Elon Musk and Africa seem to pop up quite a bit. Read on. & [...]
Thailand takes lead in Asia for Christmas and New Year’s hotspots
11/12/2023 by WiT
As the holiday season approaches, global travel patterns are undergoing a significant shift, with Mexico, South Africa, and Thailand emerging as the top hotel destinations for Christmas and New Year's travel, according to data from technology provider Amadeus. The insights, derived from Amadeus' Dem [...]
Goodbye 2023, Hello 2024: Travel leaders set trends and predictions (Part 1)
08/12/2023 by WiT
As we enter the last weeks of 2023, we ask our community of travel leaders to share their reflections of the year and their outlook for the coming one in this series of trends and predictions for 2024. This first instalment carries a mixed bag of sentiment, with some more bullish than others. What i [...]
Destination Marketing in 2024: Partner campaigns and AI content creation drive DMO trends
06/12/2023 by Arvindh Yuvaraj
Destination marketing organizations (DMOs) play a pivotal role in shaping industry trends and strategies. To outline the state of destination marketing in 2024, digital marketing platform Sojern has collaborated with the Digital Tourism Think Tank (DTTT), supported by Brand USA, Destination Canada, [...]