Destination Marketing
Explorer Richard Bangs embarks on new storytelling adventure with Steller
08/09/2021 by Yeoh Siew Hoon
“I fold this into the spirit of exploration”, says Mungo Park founder REMEMBER Mungo Park, the online adventure site set up by Microsoft circa 1996 in the early days of Expedia, and which was meant to stir up the spirit of exploration in travellers? Well, the man who created it is back with [...]
Discard quest for perfection, be fast and agile: How STB is marketing Singapore in a pandemic
07/09/2021 by WiT
COVID has dealt a heavy blow to Singapore’s tourism industry, which saw international visitor arrivals plummet by 85% in the past 18 months – from more than 19 million to 2.7 million. “It's been really difficult and hard,” was how Lynette Pang, assistant chief executive, marketing group [...]
When all you can do is talk about it, inspiration is the new transaction
02/09/2021 by Yeoh Siew Hoon
WHAT is it they say about those who do, do and those who can’t, talk about it?  It seems these days, my friends in Asia, who have been as travel-deprived as I have been the past 18 months, and I talk more about travel than we do about food and if you know Asia, you know how extreme this [...]
Online travel in Indonesia: On the cusp of revival
01/09/2021 by WiT
THIS report by Redseer takes a look at the online travel sector in Indonesia. The likely easing of travel restrictions in Indonesia (and the rest of South-east Asia) offers a possible case for a sharp improvement in the travel sector in the coming months. Here are some findings from its rece [...]
At last, first two-way quarantine-free travel from Singapore to Germany, Brunei
19/08/2021 by WiT
IATA says hooray and urges other APAC states to follow suit AS Singapore reaches almost 80% vaccination rate, the doors are creaking open and IATA (International Air Transport Association) was the first to applaud the opening of quarantine-free travel lanes from Germany and Brunei and urged oth [...]
Practising for my first flight – my four-step plan to travel
13/08/2021 by Yeoh Siew Hoon
THIS week, I took out my suitcase, dusted it off and started wheeling it around. Got my dogs excited with this unfamiliar activity – maybe they will be pleased to see the back of me after all this time. I rummaged around for my passport. Since I've had at least two house clean-ups in the last [...]
Detours and pit-stops but Dream Drive stays the course
12/08/2021 by Tabbi Maitland
EVEN when travel returns, the pandemic will still be part of our reality, could Dream Drive provide the flexibility and self-sufficiency that will get travellers on the road again? Jared Campion, the founder of the start-up that won WiT Singapore’s Start-up Pitch 2020, believes it can. But he� [...]
Travel can heal – how suppliers are addressing wellbeing and wellness needs of consumers
12/08/2021 by Yeoh Siew Hoon
AS the pandemic wears on and takes alarming twists and turns around the world, it is clearly taking its toll on mental wellbeing and wellness and there is no denying that when travellers get back on the road, travel is in a unique position to address this need – from wellness retreats to immersio [...]
Travel searches grow, behaviour and attitudes shift
12/08/2021 by WiT
BUILDING on the momentum seen in the first quarter, monthly global search volumes continued to grow in Q2, increasing more than 70% quarter-over-quarter, according to the Q2 2021 Travel Recovery Trend Report released by Expedia Group Media Solutions. “The ongoing rollout of Covid-19 vaccines� [...]
Farewell, Datuk Kee – you made a difference to Penang
04/08/2021 by Yeoh Siew Hoon
ANYONE who’s ever had any dealings with Penang’s travel industry would have met her, if not, would have known or heard of her. In fact, more often than not, you would hear or sense her before she actually arrived on the scene because Datuk Kee Phaik Cheen had a personality that was larger t [...]