Destination Marketing
Klook goes Live! in latest sales and marketing salvo
25/09/2020 by Yeoh Siew Hoon
Travel and leisure booking platform Klook has not wasted a lot of time since the pandemic hit sitting in board rooms deciding how to get through this crisis. Back in May, its COO and co-founder told WiT that it was developing product lines to address “a multi-stage recovery of travel” and it ha [...]
From analogue to virtual to hybrid: Evolution of events picks up speed
20/09/2020 by Yeoh Siew Hoon
Events might have been due for a makeover, but the onslaught of the pandemic and its repercussions on travel and events have undoubtedly quickened the evolutionary cycle. When the pandemic hit the industry early this year, GlobalSign.in, the team behind GEVME, an event management software, had [...]
The breakup of Accor Asia Pacific: The end of an era
14/09/2020 by Yeoh Siew Hoon
Region breaks up into three hubs, reports back to Paris The restructuring of Accor in what is being hailed as a new chapter in its strategic roadmap marks the end of an era for the French hotel group in Asia Pacific. The plan to form eight geographical hubs basically dismantles the tight-knit [...]
Domestic travel recovers, Singaporeans top list: Tripadvisor
08/09/2020 by WiT
Singaporeans, eager to "make memories with family and friends, relax and enjoy nature", have found themselves as leaders of the pack for domestic travel bookings, according to Tripadvisor in its latest travel index. It saw that domestic travel within the island state has recovered the quickest thi [...]
Groundhog Day on rewind; no one is in charge yet everyone is in it
28/08/2020 by Yeoh Siew Hoon
Do you feel that at times you are a character in the movie “Groundhog Day”? In that 1993 movie, Bill Murray plays Phil, a weatherman, who finds himself trapped in a blizzard and forced to relive the same day over and over again until he makes the right choices. One of his quotes – “What [...]
Agoda joins hands with governments in Asia to assist in growing travel demand
11/08/2020 by WiT
Agoda has been partnering with government efforts in Asia to boost travel recovery. Its latest initiative taps on the Japanese Tourism Agency’s (JTA) ‘Go To’ campaign, ensuring its travellers booking domestic travel on Agoda can benefit from the “Go To” travel subsidy and enjoy savings of [...]
Headed for a stellar July and then, wham: TMG’s Kien on steering Ivuvu.com and group through the storm in Vietnam
05/08/2020 by Yeoh Siew Hoon
Tran Trong Kien, who runs Vietnam's largest integrated travel group, covering hospitality, aviation, online and destination management, had been looking forward finally to a July that would show 90% of pre-Covid levels or even surpass 2019 bookings when lo and behold, Covid-19 reared its ugly head [...]
Beauty queens who can cook: How Ivuvu.com used influencers to win domestic hearts
05/08/2020 by Yeoh Siew Hoon
Thien Minh Group found itself having to move really fast the last three months. The mainstay of its business, inbound visitors, had disappeared and it had to pivot to a domestic market. The positive was that Vietnamese consumers, like everywhere else in the world, had moved online and this was an e [...]
Survey: 60% of Asian travellers still plan to travel in 2020, but travel companies should not wait for return to pre-Covid norms
05/08/2020 by WiT
This article was originally posted on tnmt.com – a data-driven market intelligence website curated by Lufthansa Innovation Hub covering relevant trends in Travel and Mobility Tech. Please contact  [email protected] with any queries about the data presented. As COVID-19 kee [...]
O’ restless warriors, find your solace at home
24/07/2020 by Yeoh Siew Hoon
One of the earliest literary pieces I read and that left a big impression on me was “Lady Precious Stream”, written by S.I. Hsing. To cut a long play short – it was a Chinese play written in English circa 1933 – it’s about the adventures of a restless warrior who, in the end, after all [...]