Destination Marketing
Lessons from French philosophers applied
22/07/2020 by Yeoh Siew Hoon
Tasked with finding applications for the WiT community from French philosophy, D’EDGE’s CEO Pierre Charles Grob brought up the importance of education, team work and collaboration at WiT’s Virtual Around the World Summit. You can or create experience. You must undergo it. – Albert Camus [...]
It’s all about home as $45m SingapoRediscovers domestic campaign launches
22/07/2020 by WiT
Singapore Tourism Board (STB), alongside Enterprise Singapore (ESG) and Sentosa Development Corporation (SDC), is pumping in $45m into a campaign to get locals to travel at home to try and “capture a sliver” of the $34b that Singaporeans spent on overseas trips in 2018. The S$45m budget, wh [...]
Excuse me, did I see you on Zoom or was it for real? Re-learning the rituals of socialising again
17/07/2020 by Yeoh Siew Hoon
Many, many years ago, I tore my calf muscle, had to have surgery, my right leg wrapped in a cast for almost six to eight weeks and after it was removed, I had to learn to walk all over again. Something I had taken for granted my entire life, the ability to put one foot after the other, I had to re [...]
As domestic travel picks up in Japan, players adapt with safety measures, micro-targeting and hybrid models
15/07/2020 by WiT
Ryokans, road trips and retreats tipped to do well in first wave of rebound In the past few weeks, domestic travel has begun to rebound in Japan, as evidenced by an increase in rail, hotel and attractions bookings. Restrictions on inter-prefecture travel have been lifted. The government has also [...]
Letters from the various corners of the world, with love
07/07/2020 by Yeoh Siew Hoon
Industry stalwarts from various parts of the world were invited to pen letters to the WiT Community and then deliver them at the recently concluded WiT Virtual Summit. What these letters highlighted were the nostalgia we all feel around travel, the hard reality of what has happened to travel, but a [...]
We are all in the same boat but it appears to be different oceans
03/07/2020 by Yeoh Siew Hoon
“Even in tiny Singapore, we have our own small ocean to explore. I've booked a boat trip to an outer island, no passport required. Where you are determines your outlook, but we need new eyes. Freedom, grab it when you can.” The previous week, I got so excited I nearly fell off the high chair [...]
Agoda’s John Brown on travelling back in time, spreading out tourism and making his Covid-19 movie
02/07/2020 by WiT
John Brown, CEO, Agoda was interviewed by Yeoh Siew Hoon, founder, WiT during the WiT Virtual Summit on June 24. Here are the key takeaways: On his first trip since the pandemic “I am in Koh Samui … it’s been way too long and it feels great. It really feels like you're travelling back i [...]
MakeMyTrip’s Deep Kalra on rapid testing, product enrichment and travel bubbles
01/07/2020 by WiT
Deep Kalra, co-founder and group executive chairman, MakeMyTrip was interviewed by Yeoh Siew Hoon, founder, WiT during the WiT Virtual Summit on June 24. Here are the key takeaways: Tentative recovery – expect mis-steps in opening up “Flights have been allowed to open to 33% capacity soon [...]
Tripadvisor outlines the five key stages of recovery and industry-wide plan of action
17/06/2020 by WiT
Tripadvisor’s “Covid-19: The Road to Recovery for the Travel Industry” report outlines five key stages of recovery, and offered guidance to hospitality businesses, destinations, brands and advertisers on what actions should be taken at each stage to make sure they emerge as strong as possible [...]
Saudis remain confident in travel, but demand for more information and safety guidelines
09/06/2020 by WiT
Saudi nationals’ appetite for travel has remained resilient with 73% confident to go with restrictions partially lifted, albeit with more assurances through in-depth information and safety guidelines around travel. These findings surfaced from a first dedicated survey, conducted online amongs [...]